Strong typography and a hot pink background colour help these billboards for
Freeform's new TV series
The Bold Type turn heads this summer.
Based on the life of former
Cosmopolitan magazine
Editor-in-Chief, Joanna Coles, the drama follows three friends, played by
Aisha Dee, Katie Stevens and
Meghann Fahy, working in the global world of fashion and lifestyle at
Scarlet magazine in
New York City.
With
Pretty Little Liars coming to an end on the channel, can this new millennial drama fill the void with a mix of social issues, sex and big city living.
The landscape bulletins for
The Bold Type were first snapped along
La Cienega Boulevard on June 27, 2017, then later above
Beverly Boulevard the next day.
Meanwhile the portrait version was spied standing out along
Olive Avenue in
Burbank on July 2, 2017.
Much has changed since the heyday of
Cosmo, with the print industry struggling to survive in an ever increasing digital world, so let's hope this series has a bold new direction to keep young audiences engaged.
UPDATED: Here's also a fun wall mural ad snapped along
Melrose Avenue for the show's sophomore season on June 7, 2018, perfect for the selfie generation audience to pose in front of for maximum social media impact.
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