Sunday, July 9, 2017

The Bold Type series premiere TV billboards...

Bold Type series premiere billboard
Strong typography and a hot pink background colour help these billboards for Freeform's new TV series The Bold Type turn heads this summer.
Bold Type Freeform billboard
Based on the life of former Cosmopolitan magazine Editor-in-Chief, Joanna Coles, the drama follows three friends, played by Aisha Dee, Katie Stevens and Meghann Fahy, working in the global world of fashion and lifestyle at Scarlet magazine in New York City.
Bold Type TV series billboard
With Pretty Little Liars coming to an end on the channel, can this new millennial drama fill the void with a mix of social issues, sex and big city living.
Bold Type series launch billboard
The landscape bulletins for The Bold Type were first snapped along La Cienega Boulevard on June 27, 2017, then later above Beverly Boulevard the next day.
Bold Type Freeform billboard
Meanwhile the portrait version was spied standing out along Olive Avenue in Burbank on July 2, 2017.
Bold Type series launch billboard
Much has changed since the heyday of Cosmo, with the print industry struggling to survive in an ever increasing digital world, so let's hope this series has a bold new direction to keep young audiences engaged.
Bold Type season 1 billboard
UPDATED: Here's also a fun wall mural ad snapped along Melrose Avenue for the show's sophomore season on June 7, 2018, perfect for the selfie generation audience to pose in front of for maximum social media impact.
Bold Type season 2 Dont shush me mural ad

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