EMMY WEEK: Consider an Amazon Original 2017 consideration billboards...

Daily Billboard is in equal parts obsessed and fascinated when the skies of L.A. explode with Emmy consideration billboards in May and June, determined to hunt down the FYC ad creatives for all our favourite shows hoping to garner some industry accolades.

This year the powerhouse subscription streaming service asks you to once again 'Consider an Amazon Original' and we always like how their shows tend to use images from the latest episodes, rather than just adapting the season's key artwork.

For the third season of the award-winning transgender dramedy, Transparent, the Pfefferman family embarked on a cruise in the finale, which is where these 'Be true' ad creatives draw their inspiration.

The whole clan billboard version was snapped along La Cienega Boulevard on May 23, then the other uplifting billboard with 'Maura' and her daughter 'Gaby' was spotted along Santa Monica Boulevard on May 27, 2017.

The groundbreaking series won five Emmy Awards for its debut season and three for its sophomore season, so let's see if Transparent is still Amazon's critical darling in 2017 (at least please can Judith Light be nominated for her scene-stealing performance in the final episode).

Meanwhile not content with Transparent's success, Jill Solloway (along with co-creator Sarah Gubbins) adapted the 1997 novel I Love Dick by Chris Kraus for Amazon, starring Kathryn Hahn, Kevin Bacon and Griffin Dunne.

This 'Be empowered' Emmy consideration billboard for the new series was photographed above Sunset Boulevard in Silver Lake on May 27, 2017.

Fans of the show should also check out the eye-catching I Love Dick launch billboards that accompanied the series this May.

British comedy Fleabag is another Amazon show asking for consideration this season with this 'Be individual' billboard snapped above Olympic Boulevard on May 13, 2017.

The six-part series stars Phoebe Waller-Bridge as a young woman navigating modern life in London, based on her award-winning 2013 one-woman play of the same name.

Another new offering from Amazon this year was crime drama Sneaky Pete starring Giovanni Ribisi as a released con man on the run posing as his prison cellmate's identity to escape his old life.

This 'Be confident' Emmy FYC billboard was first spied along La Brea Avenue on May 13, and this example was spotted along Sepulveda Boulevard on May 20, 2017.

An Amazon series returning for its third and possibly strongest season to date was British comedy Catastrophe.

Sharon Horgan's Irish school teacher and Rob Delaney's American ad man living in London star in one of the most honest and real comedies about marriage and parenthood, this season dealing with career challenges, friends and siblings relationship dramas, a death in the family and a case of recurring alcoholism.

Catastrophe's third season also saw Carrie Fisher reprise her fun role as Rob's mother for the final time.

These small and large 'Be real' Emmy consideration billboards snapped above Pico Boulevard on June 9, 2017.

Meanwhile in Amazon's Goliath series, Billy Bob Thornton played a disgraced lawyer trying to make a comeback and get revenge on the old giant firm that expelled him.

This 'Be fearless' Emmy consideration ad creative was photographed high above San Vicente Boulevard at Wilshire Boulevard on May 23, 2017.

And finally, the alternate history drama based on Philip K. Dick's 1962 novel, The Man in the High Castle, returned for a sophomore season of spy intrigue and resistance in the Greater Nazi Reich and the Japanese Pacific States, not knowing who you could trust, or what was actually real.

This 'Be defiant' billboard with Alexa Davalos striding confidently towards us was captured along La Brea Avenue on June 9, 2017.

Be sure to compare these cohesive outdoor ad campaign examples to Amazon's 2016 Emmy consideration billboards, and Daily Billboard wouldn't surprised to spot even more in the days to come.

Stay tuned for even more captivating FYC campaigns from streaming services, broadcast networks, production studios and cable channels the rest of this specially-themed EMMY WEEK.