Sometimes all good things must come to an end, especially when one of those good things is a former supervillain called
'Gru' being tempted back to his wicked ways by a pesky new
Minion in
Despicable Me 3.
Disgruntled by
Gru's life of domesticity,
'Mel' wants the
Minions and their boss to
'Go back to bad' in this animated sequel.
In addition to being led astray back to his villainous ways,
Gru will get to meet his long-lost identical twin brother
'Dru', also voiced by
Steve Carell.
Helping him with his identity crisis is his wife,
Anti-Villain League agent
'Lucy Wilde' (voiced by the returning
Kristen Wiig) and his trio of adopted kids.
You'll just have to visit the cinema to see if family or infamy will win out in this fun new sequel.
The giant-sized
'Gru Life' billboard was first spied along the
Sunset Strip in
West Hollywood on May 18, 2017.
Meanwhile the other billboards were snapped along
La Brea Avenue, 3rd Street, Highland Avenue, Vine Street, Beverly Boulevard, Melrose Avenue and
Pico Boulevard through June 13, 2017.
Daily Billboard appreciates that the
Minions are adored by their young fans, but as this is a
Despicable Me movie and they have their own spin-off movie franchise, these new billboards could really have used some extra
Gru to distinguish themselves from what has come before.
Fans of the film franchise can also enjoy these
Despicable Me and Minions movie billboards from recent years.
For more
Illumination Entertainment animated feature films, you can also enjoy these
movie billboards for The Secret Life of Pets and all these
Sing movie billboards.

They say crime doesn't pay, but this blockbuster computer-animated franchise certainly keeps the money rolling in.
Let's see if this yellow menace can steal the box office this summer, but more importantly how long before
Despicable Me 4 arrives in cinemas.
UPDATED: Here's also two additional billboards for the new movie, one a landscape ad featuring
Gru in his villain-mobile and the other featuring some toilet humour.
Both
Despicable Me 3 ad creatives were snapped along
Lankershim Boulevard on June 27, 2017.