I Love Dick series premiere TV billboards...

Transparent creator Jill Soloway is back with another original series at Amazon and the show's title will certainly make you prick up your ears, I Love Dick.

The innuendo-laden title is sure to grab passersby attention, especially coupled with these eye-catching tongue-in-cheek outdoor ads.

The new show co-created by Sarah Gubbins is written by women and adapted from the 1997 novel of the same name by Chris Kraus.

It stars Kathryn Hahn as a filmmaker who follows her academic husband, played by Griffin Dunne, to a Texas desert town for a new job.

There she encounters the object of her new obsession, Kevin Bacon's charismatic professor 'Dick', the epitome of a rugged, American cowboy. Infatuated with him she starts to write un-delivered letters to Dick, which soon affect her marriage, sex life and confidence as an artist and a person.

The giant Kevin Bacon launch billboard was snapped along the Sunset Strip at La Cienega Boulevard on May 2, whilst the 'pop art' creative was snapped along Hollywood Boulevard on May 11 and the 'bullet lipstick' version spotted above Westwood Boulevard on May 13, 2017.

This social media-friendly outdoor campaign, including these clever tear-away posters for the show in SoHo, New York and on the streets of L.A., is certainly getting tongues wagging and people engaging.

Fans of Kevin Bacon can also enjoy these billboards for The Following TV series which ran for three seasons from 2013 to 2015.

As you can see there seem to be a multitude of widely varying imagery for the new series, do you have a favourite? Alternatively, do you think one central image used in the key artwork would have been a better approach.

Only time will tell if television audiences and critics will love Dick as much as they liked Transparent.

UPDATED: Here's another cool ad creative from the launch campaign for I Love Dick snapped along Santa Monica Boulevard at Beverly Glen Boulevard on May 20, 2017.

UPDATED: Here's also an Emmy consideration billboard for the new show, spied above Sunset Boulevard in Silver Lake on May 27, 2017.

Let's see if this eye-catching 'Be Empowered' ad creative can help garner some nominations for the debut season of I Love Dick.