Before we get to the serious business of
Emmy awards campaigning and summer blockbuster movie ad campaigns, it's time to raise a toast to this long holiday weekend with the help of
Babe Rosé with Bubbles.
The fun outdoor ads have been appearing in
L.A.'s skies for some time, but it was this bold
'Gay Beer' ad creative thought caught
Daily Billboard's eye high above
West Hollywood's Boys Town along
Santa Monica Boulevard on May 3, 2017.
Before that colourful billboard, the bubbly rosé brand was also poking fun at
Los Angelenos and their health fad lifestyle with this witty
'Free range. Grass fed. Cruelty free.' creative snapped along the
Sunset Strip on January 6, 2017.
Meanwhile this factually accurate
'Hell is a fridge with no rosé' billboard was spied on November 22 and this
'LA is cool, I guess' version was spotted on October 8, 2016, along
Hollywood Boulevard at
Cahuenga Boulevard.
A bit of humour goes a long way, but let's see who
Babe Rosé targets next after advertising to girls and gays.
With temperatures rising and pool party and beach season upon us, the rosé certainly flows in the summer and what's life without a bit of sparkle now and again?
Whatever your choice of beverage, or who you choose to love, here's to a happy, safe and fun
Memorial Day Weekend.
UPDATED: Here's also another outdoor ad campaign for the adult beverage featuring notable model Emily Ratajkowski super-sized and drinking at famous L.A. landmarks, like its freeways and the beach at Santa Monica Pier.
These 'Drink Babe' billboards were snapped along Sunset Boulevard from April 6 to April 9, 2019.
Plus here's also a billboard capitalising on the Coachella Valley Music and Arts Festival snapped just outside Palm Springs along the I-10 on April 17, 2019.
And here's also a colourful giant-sized and jam-packed 'Summer is everything' billboard for the same trio of Babe Grigio with Bubbles, Babe Rosé with Bubbles and Babe Red with Bubbles captured along Hollywood Boulevard on July 31, 2020.
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