Drink in these Babe Rosé with Bubbles billboards in L.A.'s skies...

Before we get to the serious business of Emmy awards campaigning and summer blockbuster movie ad campaigns, it's time to raise a toast to this long holiday weekend with the help of Babe Rosé with Bubbles.

The fun outdoor ads have been appearing in L.A.'s skies for some time, but it was this bold 'Gay Beer' ad creative thought caught Daily Billboard's eye high above West Hollywood's Boys Town along Santa Monica Boulevard on May 3, 2017.

Before that colourful billboard, the bubbly rosé brand was also poking fun at Los Angelenos and their health fad lifestyle with this witty 'Free range. Grass fed. Cruelty free.' creative snapped along the Sunset Strip on January 6, 2017.

Meanwhile this factually accurate 'Hell is a fridge with no rosé' billboard was spied on November 22 and this 'LA is cool, I guess' version was spotted on October 8, 2016, along Hollywood Boulevard at Cahuenga Boulevard.

A bit of humour goes a long way, but let's see who Babe Rosé targets next after advertising to girls and gays.

With temperatures rising and pool party and beach season upon us, the rosé certainly flows in the summer and what's life without a bit of sparkle now and again?

Whatever your choice of beverage, or who you choose to love, here's to a happy, safe and fun Memorial Day Weekend.