Emmy and Golden Globe nominee Bob Odenkirk is hiding in plain sight as the series follows the evolution of nice small-time lawyer 'Jimmy McGill' as he slowly becomes the less good-natured, morally-ambiguous 'Saul Goodman' from the original AMC series that we all know and love.
These season three paint striped billboards were photographed along Beverly Boulevard and Sunset Boulevard from March 16 to March 27, 2017.
Fans of the drama series can also enjoy these previous season promo billboards for Better Call Saul from recent years.
This ad creative hints at the possibility that jail time may be in the character's future, but how will life behind bars affect his future legal career? We'll just have to watch and see.

UPDATED: Bob Odenkirk is in the spotlight in his orange prison jumpsuit in this Emmy consideration billboard for the show's third season spied along La Brea Avenue on May 23, 2017.
The actor has garnered two previous Emmy nominations for Outstanding Lead Actor in a Drama Series, can he make it third time lucky?

Plus here's another example spied along Santa Monica Boulevard in West L.A. on May 27, 2017.

And a cool portrait version spotted high above Hollywood & Vine on May 28, 2017.

Plus another example photographed along West Hollywood's Sunset Strip on June 1, 2017.

UPDATED: Better Call Saul continues to be a critical darling with its third season, garnering nine Emmy Award nods this year.
This classy Emmy nominations billboard was snapped for your consideration along West Hollywood's Sunset Strip on August 2, 2017.
Plus here's another example of the ad creative spotted further west along the Sunset Strip the next day.
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