Told over two time periods, Pierce Brosnan plays 'Eli McCullough' the patriarch of cattle empire struggling to protect his family's legacy during the Bandit Wars of South Texas, whilst 60 years earlier in 1849 we also follow his younger self (portrayed by Jacob Lofland) who is kidnapped and indoctrinated into a tribe of Comanches.
These series launch billboards for The Son were snapped along Fairfax Avenue and Sunset Boulevard on March 16, 2017.
Fans of the former 007 can also check out these movie billboards for The November Man from 2014, plus for more Lone Star history be sure to take a look at these Texas Rising billboards.
Will you be watching this epic Wild West family saga begin, or have you had your fill of stories of rich, privileged Texan families building their ranching and oil empires through ruthless means.

UPDATED: The Son was also getting some extra support along the Sunset Strip with this billboard snapped on April 27, 2017.

UPDATED: Here's also an Emmy consideration billboard for the series and its star snapped along Robertson Boulevard on May 23, 2017.

Plus here's a version in better lighting snapped along La Brea Avenue at Sunset Boulevard on May 28, 2017. Maybe a burst of colour, with the FYC in hot pink, could have tied these two billboards together more.
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