A toddler who's in charge, now why is the premise of
The Boss Baby so relevant at this moment in time?
Is it also a coincidence that finds
Alec Baldwin voicing this infantile character in
DreamWorks Animation's latest comedic offering following his recent high-profile
SNL impersonation?
Hopefully providing families a break from the world of politics and scary happenings, this computer-animated tale is based on the 2010 picture book written and illustrated by
Maria Frazee.
This film is a universal story about how a new baby affects a family (even if this one is a talking, business suit-wearing, briefcase-carrying new arrival), told from the perspective of his older seven-year-old brother who possesses a wildly overactive imaginative and involves foiling a diabolical plot by
Puppy Co. to steal the affection of parents.
The
'Ruthless and toothless' special extension cut-out billboard was first spied on March 6, whilst the other
'Cookies are for closers' billboards, including the giant-sized version were snapped on March 13, 2017, along
Wilshire Boulevard and
La Cienega Boulevard, respectively.
At least you can sleep soundly tonight knowing this
Boss Baby only his his pudgy little fingers on cookies and not on
America's nuclear codes.
UPDATED: Here's also a standard landscape version of the
'Ruthless and toothless' ad creative, snapped along
Highland Avenue on March 15, 2017.
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