This season though, these billboards for Tommy Hilfiger and Gigi Hadid's latest style collaboration fusing East Coast design classics with laid back West Coast beach chic have been turning heads.

These vibrant Spring/Summer fashion billboards for the all-American fashion brand and young supermodel's latest looks were snapped along the Sunset Strip, Westwood Boulevard and La Cienega Boulevard from February 12 to March 2, 2017.
Meanwhile this bonus Fall/Winter 2016 billboard was photographed above West Hollywood's Sunset Strip on September 6, 2016.
This fashion partnership seems likes an Instagram success made in heaven, so make sure you snap up these GiGi Tommy Hilfiger denim looks and striped swimsuits whilst you still can.

UPDATED: It's a new year and new fashion season so here's the latest looks from GiGi and Tommy Hilfiger spied along the Sunset Strip on February 9, 2018.

Plus here's another GiGi billboard spotted along Houston Street at LaGuardia Place in Manhattan on February 15, 2018.

And here's a different billboard creative for the racing-inspired capsule collection snapped along West Hollywood's Sunset Plaza on February 20, 2018.
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