Their stylish black and white 'This Body' billboards featuring instantly recognisable TV and film stars, Danielle Brooks and Gabourey Sidibe, show that models don't have to be stick thin to look beautiful and confident.
Along with celebrating America's cultural diversity, they help shatter stereotypes that curvy women can't be sexy and Daily Billboard can't help but feel with the current mood of the country, these ads make for great role models for young girls and women struggling with insecurities about body issues and their self-worth in the world, perpetuated by the media and the sexist, racist bullies in positions of power.

These chic black and white Lane Bryant This Body billboards (shot by Cass Bird) were spied along L.A.'s Hollywood Boulevard on October 21, plus also high above Times Square in New York City on November 11, 2016.
Meanwhile the super-sized Cacique 'I'm no angel' lingerie billboard featuring Ashley Graham, helping to redefine established notions of sexiness and beauty, was photographed towering over West Hollywood's Sunset Strip on April 11, 2015.
Fans of Danielle Brooks can also check out these Orange is the New Black TV billboards, whilst Gabby Sidibe's admirers can enjoy this Precious film billboard and these Tower Heist movie billboards.
The plus-size fashion label's second installment of their 'This Body is Made to Shine' further emphasises their body positive offering to women of all shapes, sizes and colour.
As a society we need more empowering ad creatives like this to help dispel the fear and darkness, and continue moving forward, not backwards, reflecting and respecting diversity and difference. We're not all the same, one size doesn't fit all, and that's our strength.
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