Wednesday, October 26, 2016

Pure Genius series premiere TV billboards...

Pure Genius series premiere billboard
These billboards for new medical tech drama Pure Genius are certainly trying their hardest to evoke Steve Jobs with their thoughtful hand-on-chin imagery.

In the new series Augustus Prew plays a young Silicon Valley tech billionaire named 'James Bell' who builds the most high-tech, cutting-edge hospital imaginable, Bunker Hill, filled with pioneering inventors and expert and experimental doctors to help cure rare medical mysteries in order to save lives.
Pure Genius season 1 billboard
Not wanting to be weighed down by bureaucracy (or ethics it seems), he enlists the talents of a veteran surgeon (played by Dermot Mulroney) to help him with his new innovative approach to medicine, the only problem being he was fired for controversially killing his patient because he tried an untested treatment.
Pure Genius TV series billboard
These series premiere billboards for the medical drama were photographed along Melrose Avenue, La Brea Avenue and Pico Boulevard from September 28 to October 1, 2016.

For more billboards paying homage to Apple's co-founder you can also take a look at these Silicon Valley season one billboards and these Steve Jobs movie billboards.
Pure Genius series launch billboard
Let's see if this medical utopia will be the cure for all the similar hospital dramas that have graced the small screen in the past and present.
Pure Genius CBS series billboard

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