Survivor's Remorse season three TV billboards...

Survivor's Remorse is back for a third season and this time the show's title may be literal as the pro basketball family may be dealing with a death in the family.

Jessie T. Usher returns from flying jets in outer space in this Summer's Independence Day: Resurgence to dealing with life on and off the basketball court as 'Cam Calloway'.

This third season billboard was snapped along Sunset Boulevard in West Hollywood on July 1, 2016, and it's the perfect example of how a clever special extension cut-out can work to maximize the impact of an ad creative and tie-in to a show's premise.

If you're a fan of the Starz drama, be sure to also check out these previous season billboards for Survivor's Remorse.

These days with all the terrible news around the world it feels like all our lives are teetering on the edge of a basketball hoop, so it's all the more important to live life to the fullest and celebrate those slam dunks when they come along.

Be a winner, not a quitter.

UPDATED: In addition to this winning special extension billboard, Starz has also supported the show with this super-sized ad creative, which works equally well.

This giant season three billboard was photographed on the side of the Sofitel Hotel along Beverly Boulevard (opposite The Beverly Center mall) on August 4, 2016.

UPDATED: Here's also the super-sized billboard for the fourth season of Survivor's Remorse.

This giant billboard with Jessie T. Usher et al was snapped in the same Beverly Boulevard ad location on August 4, 2017.