Coors Light neon sign billboard and more...

No stranger to making a spectacle of itself, Coors Light is back in the skies of Hollywood with a brand new eye-catching neon sign billboard installation above Sunset & Vine.

Back in May 2014 the cold filtered beer brand debuted a head-turning 3D Coors Light mountain climber billboard which stayed in the skies along Sunset Boulevard for a year, so it'll be interesting to see how long this neon sign will light up Hollywood.

Daily Billboard thinks it's always refreshing to see a beer brand doing something different to mix up their out-of-home advertising offering.

This new illuminated sign was photographed high above Vine Street on July 15, 2016, by day and by night. As you can see, it stands out from a distance.

Sticking to their mountain climbing and achievement analogy, they also currently have this Hollywoodland-themed billboard at the intersection of La Brea Avenue and Sunset Boulevard (the brand's regular ad location), snapped on July 16, 2016.

Aside from getting a part in a TV show or movie, getting your script greenlit is another sign of success in LA-LA Land.

Before these latest billboards, Coors Light was encouraging beer drinkers to 'Climb on' back in March 16, 2016 with this simple, yet bold ad creative.

Meanwhile back in the Fall last year the light beer brand was reinforcing its chilled and birth place credentials.

'The cold standard' ad creative was spied above Santa Monica Boulevard in West Hollywood on October 9, 2015, whilst the other grey background 'Born in The Rockies' design was spotted along Sunset Boulevard on September 2, 2015.

Preceding those ads was these even similar billboard designs snapped along Hollywood Boulevard on August 16, 2015 and along La Brea Avenue on May 10, 2015, once again highlighting Coors Light's spring water origins from The Rockies.

Back on October 2, 2014, Coors Light was also getting sporty as the proud partner of USC Trojans American Football team.

And before that, this 'Feel the rush of refreshment' was captured in the same ad location along West Hollywood's Sunset Strip on July 15, 2014.

With the temperatures soaring in Southern California and wildfires ragging, a cold brew from frosty mountain tops looks like just the trick to offer cool liquid refreshment this Summer.

UPDATED: Here's another billboard example from Coors Light's latest 'Whatever your Mountain Climb on' ad campaign, snapped along Hollywood Boulevard on September 16, 2016.

UPDATED: Plus this new cut-out special extension billboard really brings this Coors Light beer can to life.

This refreshing ad creative was snapped above the busy intersection of Sunset Boulevard and La Brea Avenue on October 21, 2016.

UPDATED: Here's also several more Coors Light ad creatives retaining their Rookies, sporty and chilled credentials

This examples was snapped at the same La Brea and Sunset Boulevard ad location on March 28, 2018.

This smaller mountaineer billboard was spotted along Highland Avenue on June 9, 2018.

Meanwhile this in-your-face beer can cut-out extension billboard was photographed above La Brea Avenue on June 21, 2018

And this sporty USC Trojans billboard was captured in the same ad location on September 6, 2018.

This billboard for 'The world's most refreshing beer' was spied on November 15, 2018.

Followed by this splashy ad creative echoing that refreshing sentiment on January 19, 2019.

This 'Cold activated can' billboard was snapped at the La Brea Avenue site on April 22, 2019.

Whist this ad creative celebrating the Rookies on the can design was spotted on May 1, 2019, and this ice box cooler extension billboard was exploding into the city skyline on June 4, 2019, ready for those hot summer days.

Then Coors Light was 'Made to Chill' with this cut-out can extension on August 28, 2019, the last billboard at this location.

UPDATED: Here's also a new Coors Light neon sign snapped high over Hollywood's Vine Street in the daytime on February 3, 2020.