Saturday, July 30, 2016

Coors Light neon sign billboard and more...

Coors Light neon sign billboard night
No stranger to making a spectacle of itself, Coors Light is back in the skies of Hollywood with a brand new eye-catching neon sign billboard installation above Sunset & Vine.
Coors Light neon sign billboard daytime
Back in May 2014 the cold filtered beer brand debuted a head-turning 3D Coors Light mountain climber billboard which stayed in the skies along Sunset Boulevard for a year, so it'll be interesting to see how long this neon sign will light up Hollywood.
Coors Light neon sign billboard night Sunset & Vine
Daily Billboard thinks it's always refreshing to see a beer brand doing something different to mix up their out-of-home advertising offering.
Coors Light neon sign billboard Hollywood
This new illuminated sign was photographed high above Vine Street on July 15, 2016, by day and by night. As you can see, it stands out from a distance.
Coors Light neon sign billboard Hollywood nighttime
Sticking to their mountain climbing and achievement analogy, they also currently have this Hollywoodland-themed billboard at the intersection of La Brea Avenue and Sunset Boulevard (the brand's regular ad location), snapped on July 16, 2016.
Coors Light Someones script got greenlit billboard
Aside from getting a part in a TV show or movie, getting your script greenlit is another sign of success in LA-LA Land.
Coors Light Climb on billboard
Before these latest billboards, Coors Light was encouraging beer drinkers to 'Climb on' back in March 16, 2016 with this simple, yet bold ad creative.
Coors Light cold standard billboard
Meanwhile back in the Fall last year the light beer brand was reinforcing its chilled and birth place credentials.
Coors Light Born Rockies billboard
'The cold standard' ad creative was spied above Santa Monica Boulevard in West Hollywood on October 9, 2015, whilst the other grey background 'Born in The Rockies' design was spotted along Sunset Boulevard on September 2, 2015.
Coors Light August 2015 billboard
Preceding those ads was these even similar billboard designs snapped along Hollywood Boulevard on August 16, 2015 and along La Brea Avenue on May 10, 2015, once again highlighting Coors Light's spring water origins from The Rockies.
Coors Light May 2015 billboard
Back on October 2, 2014, Coors Light was also getting sporty as the proud partner of USC Trojans American Football team.
Coors Light Fight on for refreshment USC Trojans billboard
And before that, this 'Feel the rush of refreshment' was captured in the same ad location along West Hollywood's Sunset Strip on July 15, 2014.

With the temperatures soaring in Southern California and wildfires ragging, a cold brew from frosty mountain tops looks like just the trick to offer cool liquid refreshment this Summer.
Coors Light Feel rush of refreshment billboard
UPDATED: Here's another billboard example from Coors Light's latest 'Whatever your Mountain Climb on' ad campaign, snapped along Hollywood Boulevard on September 16, 2016.
Coors Light Winning next Pro Football billboard
UPDATED: Plus this new cut-out special extension billboard really brings this Coors Light beer can to life.
Coors Light special extension billboard
This refreshing ad creative was snapped above the busy intersection of Sunset Boulevard and La Brea Avenue on October 21, 2016.
Coors Light beer can extension billboard
UPDATED: Here's also several more Coors Light ad creatives retaining their Rookies, sporty and chilled credentials
Coors Light March 2018 billboard
This examples was snapped at the same La Brea and Sunset Boulevard ad location on March 28, 2018.
Coors Light mountaineer billboard
This smaller mountaineer billboard was spotted along Highland Avenue on June 9, 2018.
Coors Light cut-out can billboard
Meanwhile this in-your-face beer can cut-out extension billboard was photographed above La Brea Avenue on June 21, 2018
Coors Light This season we climb USC Trojans billboard
And this sporty USC Trojans billboard was captured in the same ad location on September 6, 2018.
Coors Light worlds most refreshing beer billboard
This billboard for 'The world's most refreshing beer' was spied on November 15, 2018.
Coors Light world most refreshing beer billboard
Followed by this splashy ad creative echoing that refreshing sentiment on January 19, 2019.
Cold Activated Can Coors Light billboard
This 'Cold activated can' billboard was snapped at the La Brea Avenue site on April 22, 2019.
Coors Light Rookies May 2019 billboard
Whist this ad creative celebrating the Rookies on the can design was spotted on May 1, 2019, and this ice box cooler extension billboard was exploding into the city skyline on June 4, 2019, ready for those hot summer days.
Coors Light ice box extension billboard
Then Coors Light was 'Made to Chill' with this cut-out can extension on August 28, 2019, the last billboard at this location.
Coors Light Made to Chill extension billboard
UPDATED: Here's also a new Coors Light neon sign snapped high over Hollywood's Vine Street in the daytime on February 3, 2020.
Made to Chill Coors Light billboard


  1. I created the artwork for the Hollywoodland themed billboard. :)

    You can see the original image on my website: