Thursday, June 9, 2016

Warcraft movie billboards...

Warcraft movie billboard
Actress Jamie Lee Curtis attended the Hollywood premiere of Warcraft in cosplay as a guest with her son and got more publicity and buzz than the film itself seems to be receiving.
Giant Warcraft movie billboard
Why isn't there more hype for Legendary's big screen adaptation of Blizzard Entertainment's popular World of Warcraft online role-playing games?
Warcraft film billboard
The fantasy movie is already doing great business overseas, opening massively in China, and the outdoor ad campaign for the film certainly seems to be channeling HBO's incredibly popular Game of Thrones feel so why doesn't there seem to be any excitement, especially considering The Lord of the Rings and The Hobbit cinematic trilogies were highly successful?

Maybe audiences feel like they've seen it all before, and done better already?
Giant Warcraft movie billboard
Giant Warcraft movie billboard
In the film is helmed by Moon's Duncan Jones, the peaceful realm of Azeroth is invaded by orc warriors fleeing their dying home through a mystical portal to colonize another world. The stakes have never been higher as one army faces destruction and the other extinction.
Warcraft movie billboard
Magic, mayhem, mythical creatures, what more could you ask for from a Summer blockbuster. Well, let's hope there's some plot and characterisation there too.
Warcraft billboard
These 'Unite' Warcraft movie billboards were spied around the streets of L.A. from May 1 to June 7, 2016, including along Sunset Boulevard, Melrose Avenue and Pico Boulevard.
Giant Warcraft film billboard
The super-sized versions were snapped towering over the busy commuter intersection of Highland and Franklin Avenues on June 7, 2016. The only problem with this campaign is that to the uninitiated you don't know who needs to unite and against what threat. Why should we care?

If you're a fan of the World of Warcraft, you should also take a look at this life-size 'Orgrim Doomhammer' orc cinema statue on display.
Warcraft movie billboard
For more video game to movie adaptations, be sure to also check out these Need for Speed movie billboards, Prince of Persia movie billboards and these Hitman: Agent 47 film billboards.
Warcraft Unite billboard
This weekend Warcraft does battle against two sequels, The Conjuring 2 and Now You See Me 2 (plus a whole host of action movies featuring mutants outcasts and Ninja Turtles), only time will tell who emerges victorious from the bloody box office battlefield.
Giant Warcraft movie billboard

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