Tuesday, June 21, 2016

Netflix 2016 Emmy consideration TV billboards…

House of Cards season 4 Emmy 2016 FYC billboard
All the networks and studios seem to approach their Emmy consideration campaigning in different ways. Some try to be first in the skies like FX's 2016 Emmy FYC billboards, some try short concentrated bursts of activity and some just blitz the skies with as many billboards as possible, like HBO does every year with its outdoor Emmy campaign.

This year there's nothing particularly cohesive about Netflix's Emmy consideration campaign, in fact they're only collected here by the virtue that they are shows that all stream on the same platform.
House of Cards 2016 Emmy consideration billboard
Maybe it's hard to do the blanket approach when you have so many original and unique shows, like the political drama House of Cards.

This season the scheming 'Underwoods' were on top form, more devious and deceptive than ever before, and Daily Billboard certainly wouldn't want to run against them in a Presidential election.

Their patriotic Emmy consideration billboard was first spied along Fairfax Avenue on June 8, 2016. Let's see if it helps to garner the votes they need for a nomination or two this year.
Dare to Consider Charlie Cox Daredevil 2016 Emmy billboard
Next up is a coordinated approach for the sophomore season of Netflix's Marvel show Daredevil.

Will TV Academy voters 'Dare to Consider' the Man without Fear and Charlie Cox's portrayal of a blind lawyer and crime-fighting vigilante this season, or will Jon Bernthal's well-received turn as the fan-favourite 'Punisher' earn him an Emmy nod (it's already secure him a solo spin-off series for the anti-hero on Netflix).
Dare to Consider Jon Bernthal Daredevil 2016 Emmy billboard
The imposing Punisher ad creative was photographed along West Hollywood's Sunset Strip on May 30, whilst the masked Daredevil ad was snapped above La Brea Avenue on June 2, 2016.
Krysten Ritter Jessica Jones 2016 Emmy FYC bench ad
Even though Daily Billboard hasn't spotted any larger ads for Netflix's equally compelling Marvel series, Jessica Jones, we did spot this bench advert for the debut season along La Cienega Boulevard on June 2, 2016.

Krysten Ritter certainly does deserve some recognition for her portrayal of a grouchy kick ass super-powered private investigator, who's also a rape survivor suffering from PTSD.
Narcos 2016 Emmy consideration billboard
Next up are some Emmy consideration billboards for Netflix's drug cartel drama Narcos, and it's pretty appropriate that the FYC tagline is in Spanish.
Narcos Para su consideración 2016 Emmy billboard
Wagner Moura starred as the Colombian criminal drug lord 'Pablo Escobar' in the show that had everyone talking (and binge-watching).
Narcos series launch billboard
As a special bonus, here's also the series launch billboards for Narcos that were snapped along Santa Monica Boulevard in West L.A. on August 29 and along La Brea Avenue on September 9, 2015.
Narcos series premiere billboard
Meanwhile the 'Para su consideración' Emmy billboards were snapped along the Sunset Strip on May 26, plus later high above San Vicente Boulevard on June 16, 2016.
Narcos Para su consideración 2016 Emmy billboard
Speaking of crime, and Netflix is also championing its documentary series Making a Murder for Emmy consideration.
Making a Murderer 2016 Emmy consideration billboard
The real-life story of Steven Avery and his conviction for a crime he didn't commit certainly captured audiences imagination at the start of the year, but will it garner enough interest from TV Academy members this season?
Making a Murderer 2016 Emmy FYC billboard
This striking Emmy billboard adapting the series key art was spied along La Brea Avenue on June 2, 2016.
Master of None 2016 Emmy FYC billboard
Another acclaimed series streaming on Netflix this past year was Aziz Ansari's freshman comedy, Master of None.
Master of None 2016 Emmy guest actor FYC billboard
The standup comedian and Parks and Recreation star used his own experiences of being the child of Indian immigrants to America for his new show, which is already the recipient of a Peabody Award.
Master of None season 1 Emmy consideration billboard
The billboard featuring the actor himself was spied along the Sunset Strip on June 6, whilst another ad creative for the show featuring his real-life father, Shoukath Ansari, for consideration as Outstanding Guest Actor, was snapped along La Cienega Boulevard on June 19, 2016.
Master of None 2016 Emmy Shoukath Ansari billboard
If you're driving around L.A. at the moment you'll also see similar Emmy FYC ads for Master of None from Universal Television, where the series is produced.
Giant Kimmy Schmidt season 2 Emmy FYC billboard
Unbreakable Kimmy Schmidt had one of Daily Billboard's favourite season ad campaigns for the quirky sitcom's second batch of episodes, featuring billboards with Kimmy's innocent interpretations of sexual and swear word abbreviations.
Kimmy Schmidt FYC 2016 Emmy billboard
Netflix have extended that clever idea for the show's Emmy consideration campaigning, with 'FYC' standing for 'Fun yummy cupcakes' or 'Fierce yodel call'. These ads are so on brand and in character it's scary, and they deserve an award all of their own in our humble opinion.

These joyous billboards, including a super-sized version were snapped from May 26 to June 13, 2016, along the Sunset Strip and Wilshire Boulevard.
Unbreakable Kimmy Schmidt 2016 Emmy FYC billboard
And if you like these ads, be sure to also check out the Unbreakable Kimmy Schmidt season two billboards for more hilarious examples.

The comedy garnered seven Emmy nominations for its inaugural season (although Ellie Kemper criminally didn't receive any recognition individually for her gleeful titular role), so it'll be interesting to see if the love is still there for the sophomore season.
Giant Unbreakable Kimmy Schmidt 2016 Emmy FYC billboard
Another hit Netflix show getting the Emmy treatment this month is women's prison dramedy, Orange is the New Black, just starting its fourth season, but under consideration for its third season due to streaming dates.

This character headshot ad creative evokes the show's opening title sequence which features closeups of inmates, but with so many complex and compelling characters how could you possibly choose from the performances.
Orange is the New Black season 3 Emmy 2016 billboard
The show has already won four Primetime Emmys (out of sixteen nominations) across its first two seasons, so let's see if it can garner more recognition this year. This FYC billboard was captured above Santa Monica Boulevard on June 19, 2016.

As you can see there is a real eclectic selection of dramas, comedies, documentaries and more for you to consider from the game-changing subscription streaming service.

Care to take a gamble on how many nominations Netflix will receive when they are announced on July 14, 2016? 
Orange is New Black 2016 Emmy FYC billboard
UPDATED: Sitcom Grace & Frankie may not have received a separate Emmy consideration billboard, but their season two ad creative (snapped along Wilshire Boulevard on June 22, 2016) certainly wants you to consider the show and its stars. Lily Tomlin received a Golden Globe and Emmy nomination last year, will lighting strike twice for the much improved comedy.
Grace Frankie season 2 billboard

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