Häagen-Dazs ice-cream äah billboards...

When the sun is shining and the temperatures are soaring, you can't beat a delicious, cooling ice-cream to make a Summer's day even more perfect.

This season when you reach into that freezer compartment Häagen-Dazs want to ensure that you indulge yourself with one of their yummy bars or ice-cream pints with their new äah outdoor ad campaign.

These clever, witty billboards for the luxury ice-cream will have your mouth-watering in no time, but there's that tricky dilemma at this time of year, just how much of the dessert can you enjoy and still fit into that swimsuit.

Will their natural ingredients and rich heritage lead you into temptation? After all, Häagen-Dazs ice-cream does look sinfully delicious.

The giant-sized billboard was first snapped on May 26 on the westbound side of the Andaz Hotel along West Hollywood's Sunset Strip, along with 'the universal word for indulgence' ad creative spied along Pico Boulevard.

The '56 years in the making' billboard was photographed along Beverly Boulevard on June 2, whilst the 'It's the city of angels, not additives' version was spotted high above Hollywood & Highland on June 7, and the smaller 'Open. Crunch. Savor' ad was snapped along Fairfax Avenue on June 16, 2016.

For more indulgent ice-cream advertising, be sure to also check out these fun Ben & Jerry's ice-cream billboards.

Plus for ad creatives featuring people enjoying ice-cream, you can also check out this giant Tig Notaro comedy special billboard and this Eat Pray Love movie billboard.

Bye for now people, Daily Billboard hears the fridge-freezer calling, and it's saying eat everything inside me.