As promised last weekend, here's Delta Air Lines latest dreamy outdoor ad campaign, and this abundance of different company airline billboards filling the city skies certainly has Daily Billboard dreaming of jetting away somewhere fabulous at the moment.
These locally-tailored
'Dream Up, L.A.' ads by the airline's creative agency
Wieden + Kennedy not only target the adventurous and more wealthy travelers, but they also an inspirational quality and wit to them.
Daily Billboard especially likes the ad creative about there being no shortcuts, except along
Fountain Avenue, hilarious and fortunately very true.
These new
Delta billboards were spotted taking flight in the skies of
L.A. from May 25 to June 2, 2016, along
Fountain Avenue, Sunset Boulevard and
Fairfax Avenue.
Here's also another humorous
'flatbed seat' ad from the airline from last July, 17, 2015 along
West Hollywood's Sunset Strip.
These newer ad creatives seem to have a much more lifestyle approach, whilst the previous campaign was much more about the mechanics and operations of
Delta's services.
This
'Canceling Cancellations' ground crew billboard was snapped high above
Sunset & Vine on October 6, 2014, whilst the
'From your location, to one location, in one flight' creative with its entertainment industry spin was photographed in the same
Hollywood ad location on April 14, 2014.
And finally, this
'A lot of the same can be a good thing' billboard was spied along the
Sunset Strip on November 13, 2013.
Be sure to compare these ad creatives to other airline brand advertising campaigns, like these
Virgin America billboards, these
American Airlines billboards, these
Air France billboards, these giant-sized
Emirates Airlines billboards and these
Air New Zealand billboard examples.
In the meantime
'Keep climbing' Delta and we'll keep showcasing your billboards from the skies of
L.A.
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