Tuesday, May 10, 2016

FILM WEEK: X-Men: Apocalypse billboards...

X-Men Apocalypse Magneto billboard
Daily Billboard has to say 'bravo' to the theatrical marketing team at Fox Studios who came up with this uncanny outdoor ad campaign for X-Men: Apocalypse.
Rather than trying to fit in the all-star cast into one all-encompassing ad creative as with previous films in the franchise, they are shining a spotlight on Marvel's merry mutants and their unique powers, resulting in some striking visuals around the sprawling city streets.
X-Men Apocalypse Jean Grey and Cyclops billboard
These outdoor ads have an energy about them and it's not just the characters striking a heroic pose, which has become a bit of a familiar superhero movie trope in recent times.
X-Men Apocalypse movie billboard
When the studio rebooted the X-Men cinematic universe after the initial trilogy and X-Men Origins: Wolverine, they were very clever by telling stories in different time periods.
XMen Apocalypse Psylocke billboard
First it was the 60s and the formation of the neophyte team during the Cuban Missile Crisis, then it was the 70s and a glimpse of things to come for the classic Days of Future Past comic book adaptation, and now its the neon day-glo 80s to tell the story of Apocalypse and his Four Horsemen.
X-Men Apocalypse Mystique billboard
This time the long-lived first mutant (played by Oscar Isaac) has chosen four familiar faces to be his heralds of death and destruction, Michael Fassbender's Master of Magnetism 'Magneto', Alexandra Shipp's tempest-taming 'Storm'Olivia Munn's psychic ninja 'Psylocke' and Ben Hardy's high-soaring winged-death, 'Angel'.
X-Men Apocalypse magneto extension billboard
In the comic book world Apocalypse has plagued Professor Xavier's X-Men since his introduction in X-Factor #5 in 1986, and there have been countless battles between the ancient shape-shifting supervillain and the outcast mutant heroes over the years, so this new movie has lots of material to draw upon.
XMen Apocalypse Storm billboard
This mix of dynamic ad creatives and cut-out special extension billboards for X-Men: Apocalypse were spied dominating the streets and skies of L.A. from May 2 to May 8, 2016, along Bronson Avenue, Pico Boulevard, the Sunset Strip and high above Santa Monica Place.
X-Men Apocalypse movie billboard
XMen Apocalypse Magneto billboard
Fans of Fox Studios cinematic 'Mutantverse' can also check out these X-Men: Days of Future Past movie billboards, The Wolverine movie billboards and the fun Deadpool outdoor ad campaign.
X-Men Apocalypse Storm billboard
You know, even though these movies tend to mix up timelines and characters (much to fanboy chagrin), they certainly seem to have nailed the iconic looks of Storm and Psylocke in this installment, don't you think?
X-Men Apocalypse movie posters
X-Men Apocalypse Psylocke movie poster
X-Men Apocalypse street posters
X-Men Apocalypse Storm poster
Meanwhile if you're a fan of the movies, then you'll also enjoy checking out these original X-Men: Apocalypse movie costumes on display around L.A. at the moment.
XMen Apocalypse movie billboard
X-Men Apocalypse film billboard
To be honest Daily Billboard would love to have Storm's weather-controlling powers at this time of year, as L.A.'s 'May Grey' makes photography conditions much more difficult with all the gloomy cloud cover which makes taking all these photos with clear skies harder, but we digress.
X-Men Apocalypse movie billboard
Now if only the film can live up to the promise of these billboards, Daily Billboard will be a happy camper.
XMen Apocalypse film billboard
And let's see if audiences will sit through another two and a half hours of superheroics after doing the same thing for the recent Captain America: Civil War non-stop action extravaganza.
X-Men Apocalypse movie billboard
XMen Apocalypse Psylocke billboard
UPDATED: Here's another example of the fan-favourite Psylocke billboard spied along Fairfax Avenue on May 12, 2016.
Psylocke X-Men Apocalypse billboard


  1. I don't want to sound like a jerk, but the poster where Apocalypse chokes Mystique strikes me as insensitive. I'm sure it's fine in the movie, but as a billboard that's static and lacks context, it is a bad idea. And I can't think of another movie poster that depicts violence against women this way. The sign makes women look powerless.

    1. Interesting observation, hadn't really thought of it that way, rather that it just shows how villainous and evil Apocalypse truly is (and we all know that Mystique is hardly powerless and can be quite deadly herself)

  2. The point of these billboards is to advertise to people who don't know about X-Men. To those people, this just looks like violence against a passive woman. It was a very poor choice. As a survivor of domestic violence, driving past that billboard might trigger my ptsd. Seeing it in this post has me shaking! It's got no context, especially for new fans. It seems like a very weird and insensitive choice for them to make.

    Many women die from being choked just like that. It's one of the top causes of death from domestic violence. Beyond that, there's an element of sexual violence here, as she is nude. There are enough red flags that I'm honestly stunned that they chose this one. It's a shockingly insensitive choice. There had to have been better options. Instead, they are choosing to use (sexual) violence against women, which contributes to cultural desensitization.

    The more images like this that are promoted, the more a kid growing up thinks "this is normal". There's interesting research out there regarding media portraying violence against women, and how that affects men. Even "just jokes" about violence or sexual violence has been shown to make people more likely to later rape or abuse someone.

  3. Nothing wrong with that billboard of Mystique being choked. Understand the context of X-Men, feminazis.

  4. I think it's important to consider that billboards are part of the public space. I agree that it is without context on the billboard and people unfamiliar with the characters are going to interpret it very differently from the way the scene actually plays out in the movie itself.

    In comic book movies, violence against women is important to women being full participants. That doesn't make it the wisest choice of a still image for advertising.

    Those of us who infer the context correctly were already going to the film.

  5. How can I order that poster with Storm & the lightning coming out of her hands? I have the closeup one of her face but this one is awesome and is a full body picture? please help.
    Huge Storm Fan - Mike

  6. How do I obtain or can order that Storm poster? I have the other one with a closeup of her face and hand but I want this one that has the full body. Please help. =)

    Mike (Huge Storm fan)

    1. Sometimes people sell these theatrical posters on Amazon or eBay, have you looked there?