Friday, April 22, 2016

Unbreakable Kimmy Schmidt season two TV billboards...

Unbreakable Kimmy Schmidt season 2 DTF billboard
The show with the catchiest theme song is back for a fabulous sophomore season and it's not just the episodes of Unbreakable Kimmy Schmidt that are making people laugh around the streets of L.A. at the moment.
Unbreakable Kimmy Schmidt season 2 billboard
The naive and plucky 'Kimmy', with a penchant for clothes that wouldn't look out of place in a 'Scooby-Doo' cartoon, may have survived being abducted and living underground with the other 'Mole Women' for years, but can she survive her next series of adventures in New York City.
Unbreakable Kimmy Schmidt season 2 MILF billboard
She may be joined on one of her season two billboards by her flamboyant roommate 'Titus Andromedon' (Titus Burgess), neighbour 'Lillian Kaushtupper' (Carol Kane) and former boss 'Jacqueline White' (Jane Krakowski), but it's the other ads which will really bring a smile to your face as you pass by.
Unbreakable Kimmy Schmidt season 2 DTF billboard
Kimmy would never think to check her urban dictionary to find out what these abbreviations mean, so of course 'DTF' means 'Dang that's funny' and 'MILF' means 'My interesting lady friend', she wouldn't understand the sexual connotations (just like if someone asked her over to 'Netflix and chill' she'd bring the popcorn and her pyjamas).
Unbreakable Kimmy Schmidt season 2 billboard
For its debut season the streaming service's comedy series was nominated for seven Primetime Emmys (although surprisingly not for the effervescent Ellie Kemper herself), but this new outdoor ad campaign should clearly win some awards for originality and laugh-out-loud hilarity.
Unbreakable Kimmy Schmidt MILF My interesting lady friend billboard
These funny and eye-catching second season acronym billboards were snapped along the Sunset Strip, La Brea Avenue and Santa Monica Boulevard from April 12 to April 16, 2016.
Unbreakable Kimmy Schmidt DTF Dang thats funny billboard
If you're a fan of the original Netflix series, make sure you also check out all these season one billboards for Unbreakable Kimmy Schmidt.
Unbreakable Kimmy Schmidt season 2 billboard
TGIF, now everyone can binge-watch all the new episodes and LOL all weekend long.

At the end of the day, wouldn't it be nicer if the world was a much 'Kimmier' place? Dang we think so.
Unbreakable Kimmy Schmidt DTF billboard
UPDATED: Here's another slang inspired billboard for the second season replacing the 'MILF' creative along La Brea Avenue, and this tongue-in-cheek 'SMD' ad was snapped on April 27, 2016. 'Strawberry milkshake day', indeed.
Unbreakable Kimmy Schmidt SMD season 2 billboard
UPDATED: Here's another fab billboard continuing this season two abbreviation campaign. This FYC (fun yummy cupcakes) ad creative for the show's Emmy consideration was snapped along the Sunset Strip on May 26, 2016.
Unbreakable Kimmy Schmidt FYC 2016 Emmy billboard
UPDATED: Kimmy continues to entertain in the skies of L.A., this time FYC stands for 'fierce yodel call' in this Netflix ad snapped high above West Hollywood's Sunset Plaza on June 2, 2016. If it was Easter it could be 'fluffy yellow chicks'.
Unbreakable Kimmy Schmidt 2016 Emmy FYC billboard
In addition here's also the rest of the dysfunctional cast posing with Kimmy for the Universal Television Emmy consideration billboard (where the show is made), snapped along La Brea Avenue the same day.
Unbreakable Kimmy Schmidt 2016 Emmy FYC Universal TV billboard
Giant Unbreakable Kimmy Schmidt 2016 Emmy billboard
UPDATED: In addition to all these smaller ads, here's also a super-sized billboard for the show brimming with Kimmy's infectious joy over Wilshire Boulevard on June 16, 2016. Let's see if it does the trick for the sophomore season.
Unbreakable Kimmy Schmidt season 2 Emmy 2016 billboard
UPDATED: Kimmy's back in the skies to hilariously campaign for her four Emmy nominations and 'Fudge yeah, compadres!', Ellie Kemper received a nod for playing the titular role in the comedy, along with Tituss Burgess as Outstanding Supporting Actor and the show itself for Outstanding Comedy.

This latest fun FYC Emmy nomination billboard was spotted above Robertson Boulevard on August 9, 2016.
Kimmy Schmidt 2016 Emmy Fudge Yeah Compadres billboard
Plus Tituss Burgess gets his own FYC (fierce, young, fabulous) Emmy billboard for his role as Tituss Andromedon along Bundy Drive on the westside on August 12, 2016.
Tituss Burgess Kimmy Schmidt 2016 Emmy nomination FYC billboard
Ellie Kemper says "Fudge yeah, chums!" along Santa Monica Boulevard in West L.A. the same day.
Ellie Kemper Unbreakable Kimmy Schmidt 2016 Emmy FYC billboard
And both of them feature on this adorable '4 Emmy nominations' billboard from Universal Television along Olympic Boulevard.
Unbreakable Kimmy Schmidt season 2 Emmy nominations billboard
UPDATED: Kimmy was also spotted high above Hollywood's Sunset & Vine on August 17, 2016.
Kimmy Schmidt Fudge yeah chums Emmy billboard
Plus this smaller "Fudge yeah, Charllie!" ad was spied above Sunset Boulevard on August 22, 2016.
Unbreakable Kimmy Schmidt Fudge yeah Charlie Emmy billboard

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