Common sense should tell you that the more random people you sleep with, the higher your risk of contracting a sexually transmitted disease of some kind, especially if you don't know them so well and they are regularly using hookup apps like Grindr and Tinder.
Through helping clients and from medical research,
AIDS Healthcare Foundation understands this notion and created these
'Free STD Check' ad creatives to help educate, raise awareness and stop the unnecessary spread of
STDs like gonorrhea and chlamydia and encourage safe sex practices, whatever your sexual preference.
When it first debuted in September 2015, the clever outdoor ad campaign featuring silhouetted faces and the hookup brand names next to
STDs garnered worldwide attention, the threat of legal action from
Tinder and temporary advertising blacklisting by
Grindr. Hopefully it also made an impression with those most susceptible, the 15 to 24-year-olds.
Now
AHF is back with a second wave of ad creatives taking the idea one step further and featuring silhouetted naked bodies against colourful backgrounds to help get their message across.
The controversial silhouetted cameo-like billboard was snapped along
Cahuenga Boulevard on September 19, 2015, whilst the equally eye-catching full body versions were spied along
Santa Monica Boulevard, Melrose Avenue and
Highland Avenue from December 16 to December 29, 2015.
AIDS Healthcare Foundation is no stranger to using clever visuals and fun concepts to get its message across, so be sure to also check out these other
safe sex billboards from around the streets and skies of
L.A. in recent years.
Daily Billboard isn't trying to be a prude, we like sex as much as the next person, but who realistically wants to start the
New Year with an
STD? Be careful folks and make sure you play safe.
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