In fashion, the say one day you're in and the next you're out, that is, unless you are really, really, ridiculously good looking like
'Derek Zoolander' and his supermodel friends.
Fifteen years after
Zoolander's first big screen outing and genius satire of the fashion industry, the clueless male fashion model played by
Ben Stiller, notorious for his iconic
'Blue Steel' pose, is back on the runway with
Owen Wilson's 'Hansel'.
This time around when the beautiful people of the world are targeted for extermination and die with his signature
'Blue Steel' look on their face, they're joined on the catwalk by
Penelope Cruz, who recruits the aging supermodels for
Interpol to infiltrate the world of high fashion, where they'll find
Kristen Wiig (doing her best
Donatella Versace impression) and discover
Will Ferrell's 'Jacobim Mugatu' is free from prison and out for revenge.
This fun ad campaign for the highly-anticipated movie sequel, dubbed
'No. 2' like a designer fragrance, not the bowel-movement, is plastered all over the streets and skies of
L.A. at the moment.
This special
'Selfie' extra-dimensional billboard along the
Sunset Strip featuring
Zoolander and
Hansel is especially fun and immediately sums up the superficial nature of the characters for a new generation of cinema goers.
The standard and special extension creatives for
Zoolander 2 were spied along
La Brea Avenue, Beverly Boulevard, Melrose Avenue and
Highland Avenue from January 20 to January 24, 2016.

If you're a fan of
Ben Stiller, you can also check him out in these
Night at the Museum movie billboards,
Tower Heist movie billboards,
The Watch movie billboards and these
billboards for The Secret Life of Walter Mitty.
You can enjoy more of
Owen Wilson in these
film billboards for The Internship and this
Hall Pass movie billboard, plus check
Kristen Wiig out in these
Bridesmaids movie billboards and
Lifetime's A Deadly Adoption TV movie billboards alongside
Will Ferrell.
This February get ready for more vain, stupid and self-centered comedy (and walk-offs to die for) courtesy of the one and only Derek Zoolander (you know you'll be quoting him for years to come again).
UPDATED: Zoolander No. 2 has also turned L.A.'s busy traffic corridor of La Brea Avenue into a veritable fashion catwalk this month, with a series of wonderful character billboards on both sides of the southbound road.
First you'll spy Hansel and Derek Zoolander striking a pose opposite each other on special extension billboards.
Then they are followed by Will Ferrell's 'Mugatu' with his matching fashion accessory poodle, and around the bend you'll glimpse this fun 'Long time no Z' ad creative as part of the campaign.
Sadly the interconnecting duo of billboards with 'Derek' and Kristen Wiig's 'Alexanya Atoz' has been spoiled with graffiti (let's hope Clear Channel Outdoor rectifies that), but you get the idea.
And finally Penelope Cruz gets here moment in the spotlight as the sexy Interpol agent, 'Melanie Valentina', looking divine in red.
Sadly at this time of year the winter sun is too low to really showcase these creatives in the best light during the day, but they still make a wonderful spectacle as you pass along the busy road.
UPDATED: Hoorah, here's the Kristen Wiig billboard with the graffiti removed, which helps show the blue fabric of her outfit flowing into the interconnecting billboard featuring Ben Stiller's Derek Zoolander.
UPDATED: One of Daily Billboard's favourite ad sites in L.A. is the trio of towers of the Figueroa Hotel in Downtown.
As you can see from the fun Zoolander 2 movie example snapped on February 12, 2016, it lends itself to eye-catching creatives.