I'm Here There Everywhere billboards...

What are all these I'm billboards and where did they come from are questions some people are asking in L.A. these past few weeks.

With all the different ad creatives, this I'm campaign instantly reminds Daily Billboard of Apple's Shot on iPhone 6 ad billboard campaign, which was user-generated and very visual.

Just like that outdoor campaign these billboards really stand out as they're not really trying to sell you anything and have inspiring imagery.

The real problem comes when you visit the im.com website and there's very little information on what it's all about or how to use this new app or online feature.

That's a lot of money to spend on an awareness raising campaign, especially when you're driving people to a platform that doesn't seem to work.

Another question raised is do we need another app to let you 'explore and share the world around you'.

Daily Billboard isn't quite sure how this new offering is any different from checking in on Facebook, sharing an instagram photo, a tweet, a review on Yelp, or countless other social media options (although saying that, maybe this new startup will be worth millions in the coming months).

These engaging I'm billboards were spotted here, there and everywhere around Los Angeles in the past few weeks, along La Brea Avenue, Cahuenga Boulevard, La Cienega Boulevard, Pico Boulevard and Westwood Boulevard from November 5 to November 22, 2015.

There are worse things to be filling the L.A. skyline at this time of year, so we may as well all enjoy the imagery for as long as they're around.

Another outdoor ad campaign which had a similar sense of mystery in recent months were these Snapchat billboards, with the company's white ghost logo on a bright yellow background being the  only things present, with not even a website to provide any further information.

These I'm billboards may be here, there and everywhere, but let's hope we'll learn what the point is sooner rather than later.