Sometimes an ad creative comes along that has you jumping for joy. On this occasion it's one of
Daily Billboard's favourite fashion ads of the Summer, this somersaulting billboard from
American Eagle Outfitters.
Clothing and apparel brand ads are often made for the pages of fashion magazines, but this
AEO Flex/Denim ad was obviously made to jump off the page and into the city skyline.
Parkour athlete
Paul Joseph is the acrobatic model making somersaults in a cornfield and showcasing the comfort and flexibility of the jeans.
The special extension billboard is especially captivating and was spied along
Olympic Boulevard at
Westmoreland Avenue in
L.A. on September 13, whilst the square billboard was snapped along
West Hollywood's busy
Sunset Strip on August 15.
Meanwhile another super-sized version of this ad was photographed causing a spectacle along
9th Avenue and
33rd Street in
New York City on November 3, 2015.
In addition the
American Eagle Outfitters logo billboard was spotted on the side of
The Roxy along the
Sunset Strip on August 1, whilst a more relaxed womenswear
AEO Denim X billboard was snapped along
Pico Boulevard on August 12, 2015.
You don't often see fashion brands using gimmicks like special extensions to help their outdoor ads stand out, so that's why this example really catches your eye.
If you like this dynamic
AEO ad creative, then you'll also like this
special extension Perry Ellis backflip billboard which employed a similar visual trick.
Hopefully this joyful billboard has put a spring in your step today as the days are getting shorter and the weather becomes more wintery.
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