Now here's a fab heart-shaped balloon special
3D billboard installation to help brighten the start of another working week, courtesy of
The CW's new musical comedy,
Crazy Ex-Girlfriend.
In addition there's a whole host of standard landscape billboards for the new show, starring
Rachel Bloom as
'Rebecca Bunch' in the titular role, filling the sprawling
L.A. skyline at the moment.
In the show it's ten years later and
Rebecca is still pining for her old high school boyfriend,
'Josh Chan' (played by
Vincent Rodriguez III), when she discovers he's moving to
West Covina, California and decides to give up her life in
New York City and pursue who she believes is her soulmate across the country in the hopes of a fresh start.
The special pink balloon embellishment can be found floating over the billboard atop the Sunset Strip's infamous Whisky A Go-Go club and was snapped on September 23, 2015.
Meanwhile the standard ad creatives, which are equally eye-catching and instantly get the romantic message across, were photographed around the streets of L.A. along La Cienega Boulevard, Robertson Boulevard, La Brea Avenue and Pico Boulevard from September 18, 2015.
Compared to movies and theme parks, it's not often you see television shows investing in these kinds of embellishments and special
3D installations.
However saying that, several times in the past
The CW has spent the money to help capture your attention for its new shows, like this gory
billboard installation for The Vampire Diaries third season and this cool
launch billboard for Arrow.
The funny thing at the moment is that the tagline for the new
Everest movie is
'Never let go', punctuated with slightly different emphasis, but obviously the meanings are world's apart.
The show sounds like a lot of fun, but what do you think? Is she
'crazy', or simply in love. Watch the new freshman series and you can decide.
UPDATED: Fans of the TV series can also enjoy these
costumes from Crazy Ex-Girlfriend on display.
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