The simple design works with multiple images and the ads are locally tailored to living in Los Angeles, where you can see the appeal of re-financing your student loans to finance your first film or business venture, or get a step up on the property ladder (that will ultimately lead to your Malibu beachfront home).
L.A. may be known as the City of Angels, but it's also the city of dreams, where everyone is working one job, but at the same time is writing a script, or making a podcast, or developing a TV pilot, or investing in a revolutionary new startup project.
Who wouldn't want to snap up the opportunity to refinance their student loans and pre-finance their dreams?
The 'Malibu home' SoFi ad creative was spied along La Cienega Boulevard on July 10, whilst the 'first film' version overlooking Downtown L.A. was snapped high over Wilshire Boulevard the next day and the 'side project' billboard was photographed along La Brea Avenue on July 24, 2015.
For more examples from the world of finance, money lending and credit cards, be sure to check out these financial outdoor ad campaigns from recent years in the skies of L.A.
Now if only Daily Billboard still had some student loans to refinance, just think of the possibilities.

UPDATED: SoFi is back with another wave of creatives (and some repeats in new locations), just in time for gift-giving season when money may be tight.
The 'Pre-finance your future home' billboard was snapped above Pico Boulevard, whilst the 'Pre-finance your season tickets' was spotted along Santa Monica Boulevard on November 5, 2015.
These new ads seem much more generic than the previous versions which were more tailored to living the Hollywood dream.
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