
This week we're in luck as for part of their out-of-home marketing campaign, in addition to the usual smattering of billboards both large and small filling the skies, those adorable Minions from Despicable Me have wrapped the Cinerama Dome in Hollywood for their first spin-off movie.
It's not the first time this iconic L.A. landmark has been embellished, as Shrek, Spider-man and Jack Frost have all accessorized the infamous domed theatre for their movies in the past, but it's been some time and this fun 'banana' treatment certainly fits with the mischievous nature of the breakout yellow pill-shaped creatures.
Interestingly the only thing which lessens the impact of this Minions wrapped dome, is that there's another 'yellow peril' in L.A.'s skies at the moment, and that's this Pac-Man 3D billboard installation for The Pixels movie.Nonetheless the Minions are everywhere you look at the moment for their prequel to the two Despicable Me animated movies, from 2010 and 2013 respectively, which explores where these yellow creatures originated from before they became 'Gru's' henchmen.
This eye-catching installation along Sunset Boulevard and these other fun Minions film billboards were snapped on June 17, 2015 along Beverly Boulevard, Melrose Avenue and Westwood Boulevard (with the 'Sandra Bullock' teaser billboard spied at Universal Studios Hollywood on May 8).

Additionally the super-sized butt-naked washing line billboard was photographed at the start of the Sunset Strip in West Hollywood on June 19, 2015, helping commuters laugh as they're stuck in rush hour traffic.

If you're a fan of gibberish-spouting Minions, be sure to also check out all the various Despicable Me 2 movie billboards from 2013.

They're also so popular (and great merchandising fodder) that they even have their own simulator attractions at Universal Studios, so take a look at these Minion Mayhem ride billboards from last year too.

Daily Billboard is sure this onslaught of outdoor activity is just a small portion of the marketing push behind this movie prequel spin-off.
Regardless, it's still a fun way to start the working week and it's always better to be seeing yellow rather than red this early in the week.
Ba-ba-ba-ba-ba-nana!
UPDATED: In addition to all the other out-of-home support for the Minions movie, there's also these fantastic homage posters to iconic artists filling the streets of L.A. on bus shelters and construction hoardings.
These parodies of famous artists works of art are hilarious, be it Leonardo da Vinci's Minion-ised Mona Lisa painting, Andy Warhol-inspired pop art, mind-bending Salvador Dali imagery and more daft homages to Piet Mondrian, Vincent Van Gogh, Edvard Munch, René Magritte, Roy Lichtenstein, Jackson Pollock and Pablo Picasso.
This idea is so clever and fun, and these examples were spied at the corner of Melrose and La Brea Avenues on July 10, 2015.
UPDATED: Here's another fun special installation for the Minions movie, featuring 'Stuart', 'Kevin' and 'Bob', spied along La Brea Avenue on July 21, 2015.
It's no wonder the animated movie opened to over $115 million at the box office the first weekend with all the money they spent promoting it.
These inflatables are pretty cool! I worked on the install and was told by one of the employees that the Minions were created by Inflatable Images for Drissi Advertising
ReplyDeleteGreat to know, it's a fun idea!
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