Saturday, June 27, 2015

Giant Peroni Sailor Girl billboard along the Sunset Strip...

Giant Peroni Nastro Azzurro Sailor Girl billboard Sunset Strip
Italy's Peroni Nastro Azzurro premium lager brand originally launched with iconic 1960's blonde 'Sailor Girl' ads and last year the U.K. advertising agency, The Bank, refreshed the campaign for a new generation of beer drinkers.
Giant Peroni beer Sailor Girl billboard Sunset Strip
Created in 1963, 'Nastro Azzurro' is Italian for Blue Ribbon and the name was chosen to honour the SS Rex Italian ocean liner, the winner of the Blue Riband in 1933.
Natalia Borges Peroni Sailor Girl billboard
Now the Sunset Strip is getting to enjoy the classic nautical style of stripes and sailor hat, plus the modern beauty of international supermodel Natalia Borges, with this super-sized ad creative snapped on the side of the Mondrian Hotel on June 19, 2015.
Giant Natalia Borges Peroni beer Sailor Girl billboard
Plus further west along the Strip this smaller landscape Peroni creative (with the all-important bottle product shot) was spotted on June 15, 2015, which first appeared along Sunset Boulevard last June when the new campaign was launched.
Peroni beer Sailor Hat billboard
If you like these striking ads bringing Italian style to L.A. (and the world of beer), be sure to also check out Peroni's previous billboard from 2010.

Plus to see how different brewery brands market their products, be sure to also check out these other beer outdoor advertising campaigns from recent times.

Here's to fun times on the high seas wherever you may be this weekend.
Giant Peroni beer Sailor Girl billboard West Hollywood
UPDATED: Peroni certainly loves its hats, as the ad creatives which followed the Sailor Girl wore a sun hat.
Peroni beer sun hat Jan 2016 billboard
The first two billboard examples were captured along the Sunset Strip and Highland Avenue from January 8 to January 12, 2016.
Peroni beer sun hat January 2016 billboards
Meanwhile the follow-up billboard with the beer bottle and added lager glass was snapped high above San Vicente Boulevard on January 19, 2017.
Peroni beer sun hat Jan 2017 billboard
And later than spring, the Peroni girl found herself wrapped in a branded towel in a billboard spied along the Sunset Strip on May 1, 2017.
Peroni beer spring 2017 towel billboard

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