Italy's Peroni Nastro Azzurro premium
lager brand originally launched with iconic 1960's blonde
'Sailor Girl' ads and last year the
U.K. advertising agency,
The Bank, refreshed the campaign for a new generation of beer drinkers.
Created in 1963,
'Nastro Azzurro' is Italian for
Blue Ribbon and the name was chosen to honour the
SS Rex Italian ocean liner, the winner of the
Blue Riband in 1933.
Now the
Sunset Strip is getting to enjoy the classic nautical style of stripes and sailor hat, plus the modern beauty of international supermodel
Natalia Borges, with this super-sized ad creative snapped on the side of the
Mondrian Hotel on June 19, 2015.
Plus further west along the
Strip this smaller landscape
Peroni creative (with the all-important bottle product shot) was spotted on June 15, 2015, which first appeared along
Sunset Boulevard last June when the new campaign was launched.
If you like these striking ads bringing
Italian style to
L.A. (and the world of beer), be sure to also check out
Peroni's previous billboard from 2010.
Plus to see how different brewery brands market their products, be sure to also check out these other
beer outdoor advertising campaigns from recent times.
Here's to fun times on the high seas wherever you may be this weekend.
UPDATED: Peroni certainly loves its hats, as the ad creatives which followed the
Sailor Girl wore a sun hat.
The first two billboard examples were captured along the
Sunset Strip and
Highland Avenue from January 8 to January 12, 2016.
Meanwhile the follow-up billboard with the beer bottle and added lager glass was snapped high above
San Vicente Boulevard on January 19, 2017.
And later than spring, the
Peroni girl found herself wrapped in a branded towel in a billboard spied along the
Sunset Strip on May 1, 2017.
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