The kids have been down with
Snapchat since its inception in late 2011, but it looks like it's time for the rest of us to get with the program as these billboards for the social photo messaging app have taken to the skies in
L.A., San Francisco and
New York City in recent months.
These bright yellow outdoor ads certainly stand out with their simple design and recognisable
'Ghostface Chillah' brand logo, although something this simple is usually a first teaser in a broader ad campaign. What's the punchline?
With
Chinese internet company
Alibaba investing around $200 million in the
American company earlier this year,
Snapchat obviously wants to be taken seriously and raise its profile beyond your smartphone.
The vibrant and enigmatic
Snapchat billboard was first snapped along along
West Hollywood's Sunset Strip on March 24, whilst the latest billboard was spied further west along
Sunset Boulevard on May 12, 2015.
We're sure with this level of interest and investment in its future, the disappearing photo app won't be disappearing anytime soon.
UPDATED: Snapchat's ghost billboard has been popping up again in
L.A. just in time for the spooky
Halloween season.
This vibrant billboard was snapped along the busy
Santa Monica Boulevard near
Beverly Glen Boulevard on October 9, 2015.
UPDATED: Here's another
Snapchat billboard that was spied at
Hollywood & Vine on September 16, 2016.
UPDATED: And that yellow billboard was followed up with this eyeballs ad creative, snapped in the same
Vine Street location on October 11, 2016.
Plus a squarer version was also spied above the equally well trafficked
Hollywood & Highland around the same time.
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