Sunday, May 24, 2015

Snapchat billboards haunting the Sunset Strip...

Snapchat Ghostface Chillah billboard
The kids have been down with Snapchat since its inception in late 2011, but it looks like it's time for the rest of us to get with the program as these billboards for the social photo messaging app have taken to the skies in L.A., San Francisco and New York City in recent months.
Snapchat billboard Sunset Strip
These bright yellow outdoor ads certainly stand out with their simple design and recognisable 'Ghostface Chillah' brand logo, although something this simple is usually a first teaser in a broader ad campaign. What's the punchline?
Snapchat billboard March 2015
With Chinese internet company Alibaba investing around $200 million in the American company earlier this year, Snapchat obviously wants to be taken seriously and raise its profile beyond your smartphone.
Snapchat ghost logo billboard
The vibrant and enigmatic Snapchat billboard was first snapped along along West Hollywood's Sunset Strip on March 24, whilst the latest billboard was spied further west along Sunset Boulevard on May 12, 2015.

We're sure with this level of interest and investment in its future, the disappearing photo app won't be disappearing anytime soon.
Snapchat logo billboard Sunset Strip
UPDATED: Snapchat's ghost billboard has been popping up again in L.A. just in time for the spooky Halloween season.
Yellow Snapchat ghost logo billboard
This vibrant billboard was snapped along the busy Santa Monica Boulevard near Beverly Glen Boulevard on October 9, 2015.
Snapchat ghost billboard
UPDATED: Here's another Snapchat billboard that was spied at Hollywood & Vine on September 16, 2016.
Snapchat billboard
UPDATED: And that yellow billboard was followed up with this eyeballs ad creative, snapped in the same Vine Street location on October 11, 2016.
Snapchat eyeballs billboard
Plus a squarer version was also spied above the equally well trafficked Hollywood & Highland around the same time.
Snapchat eyeballs billboard
UPDATED: A few years later and Snapchat has returned to the skies of the Sunset Strip with this duo of billboards and a profound quote about fake friends from iconic rocker Joan Jett.
Snapchat 2019 billboard
dont lose fake friends Joan Jett Snapchat billboard
These vibrant yellow Snapchat billboards were spotted high above Sunset Plaza on July 23, 2019.
Snapchat Sunset Strip billboards 2019
UPDATED: Snapchat continues the friendship vibe with these cartoon Josh & Rebecca follow-up duo of billboards.
Josh Rebecca Real Friends Snapchat billboard
Josh Rebecca Real Friends Snapchat billboard
These special extension cut-out billboards for the best friends and siblings were spotted above the Sunset Strip on August 12, 2019.
Josh Rebecca Real Friends Snapchat Sunset Strip billboards 2019

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