In the grand tradition of fragrance advertising, the fashion houses have recruited celebrities to make their offering more appealing to consumers.
Giorgio Armani has Cinderella's wicked Stepmother, Cate Blanchett, as the multimillion dollar face of its new Eau de Parfum, Si, whilst Black Swan's Natalie Portman is back as the brand ambassador of Miss Dior with a new variant, Blooming Bouquet.
These beautiful fragrance billboards were snapped along the busy Sunset Boulevard in West Hollywood on May 2, 2015.
For more designer scent ad campaigns, be sure to enjoy all these fragrance billboards from around Los Angeles in recent years, including Natalie Portman's Miss Dior billboard from 2013.
Wishing all the mothers out there a wonderful day (and to all the sons and daughters, make sure you don't turn up empty handed, as giving the 'gift of love' only works so many times).
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