As
America and many countries around the world are celebrating
Mother's Day today, it's no wonder that luxury fragrance brands have been trying to catch passersby eyes in
L.A. recently to help provide gift ideas.
In advance of this special day this year
Giorgio Armani and
Dior have both been vying for your attention with a battle of the billboards featuring their designer perfumes,
Si and
Miss Dior Blooming Bouquet.
In the grand tradition of fragrance advertising, the fashion houses have recruited celebrities to make their offering more appealing to consumers.
Giorgio Armani has
Cinderella's wicked
Stepmother, Cate Blanchett, as the multimillion dollar face of its new
Eau de Parfum, Si, whilst
Black Swan's Natalie Portman is back as the brand ambassador of
Miss Dior with a new variant,
Blooming Bouquet.
These beautiful fragrance billboards were snapped along the busy
Sunset Boulevard in
West Hollywood on May 2, 2015.
For more designer scent ad campaigns, be sure to enjoy all these
fragrance billboards from around
Los Angeles in recent years, including
Natalie Portman's Miss Dior billboard from 2013.
Wishing all the mothers out there a wonderful day (and to all the sons and daughters, make sure you don't turn up empty handed, as giving the
'gift of love' only works so many times).
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