Run All Night movie billboards...

There are two golden rules in gangster films, 'no sin goes unpunished' and never mess with family.

Acknowledge these two simple facts and you'll understand the premise behind Liam Neeson's latest crime thriller, Run All Night.

This time around the unorthodox action hero, Liam Neeson, plays an aging professional Brooklyn hit-man who used to work for his friend and mob boss Ed Harris.

When his estranged son (Joel Kinnaman) is marked for death by the mob, he kill's his old boss's son to save his own boy, and together they must go on the run and survive the night against an array of contract killers (played by Common), corrupt cops and the mob.

It's interesting that Warner Bros. Pictures has chosen two different ad creatives, the blue and white versions, for this thriller, as both are pretty generic for the genre.

If Daily Billboard had to choose a favourite it would be the blue version as there's bit more going on with the overlay of the nighttime cityscape, than the close up face shot ad creative, which we've seen hundred times before for this kind of action film.

Nevertheless the two different colour designs make for a nice contrast and were spied along Beverly Boulevard and Melrose Avenue on February 24, 2015.

Liam Neeson certainly keeps pumping these action thrillers out and isn't afraid to voice his opinions on gun control in the U.S., even though he tends to star in pretty violent gun-toting movies. However, as he says, he can distinguish real life from fantasy play acting if others cannot.

If you're a fan of the Irish actor, be sure to check out these ad campaigns for his other recent films, like these Taken 3 movie billboards, A Walk Among the Tombstones outdoor ads and these Non-Stop film billboards.