Giant Jaybird Power Your Passion billboard...

With the 2015 L.A. Marathon just weeks away and some of those New Year's fitness resolutions starting to falter, Daily Billboard thought it would be the perfect time to shine a spotlight on this giant-sized billboard for Jaybird's bluetooth sports headphones, earbuds and activity trackers.

This striking 'Power your passion' ad creative on the side of the Mondrian Hotel along the busy commuter artery of L.A.'s Sunset Strip was captured on January 17, 2015.

It certainly makes a dramatic impact up close, or from a distance, in fact Daily Billboard feels positively sporty and athletic just looking at it.

If this super-sized fit couple have inspired you to get up off the sofa, or at least think about it, be sure to also check out these cool L.A. Marathon billboards and GoPro camera extreme sports billboards that have graced L.A.'s skies these past few years.