This holiday season
Coach wants you to notice their luxury fashion brand and products in a big way.
Not only have they flooded the skies of
L.A. with their stylish outdoor ads at the perfect time of year for gift-giving, but the campaign also coincides with the opening of their new flagship designer store on
Rodeo Drive in
Beverly Hills.
The giant-sized
Coach wallscape was snapped on the side of
West Hollywood's Andaz Hotel along the
Sunset Strip on December 9, 2014.
A smaller squarer
U.S.A. sweater version and standard landscape billboard were spied along
Beverly Boulevard and further west along
Sunset Boulevard a few days earlier, plus the red handbag creative was snapped along
Melrose Avenue on December 21, 2014.
In fact they are not the first billboards to appear for the fashion brand known for their designer bags, shoes, accessories and outerwear, as this Fall/Winter billboard was snapped along
Sunset Boulevard on September 30, 2014.
Sounds like the changes in the
American label's leadership, including the addition of a new
Executive Creative Director in the form of
Stuart Vevers, may have led to a few changes in they way they do things.
These billboards are certainly bold, confident and eye-catching and are certain to drive business, and
Daily Billboard is sure that more than a few women can expect a new bag, perfume, wallet or other gift from
Coach under the
Christmas tree this year.
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