Wednesday, November 12, 2014

State of Affairs series premiere TV billboards...

State of Affairs series premiere NBC billboard
Sometimes it's just Scandal-ous when a new show comes along, capturing audience's imaginations, and then other networks develop similar lookalike series to capitalize on this new storytelling approach.
State of Affairs series premiere billboard
This Fall TV season both Madam Secretary and State of Affairs seem to fall into the camp of following in the footsteps of other shows, rather than originating their own fresh breakout concepts.
State of Affairs season 1 billboard
In NBC's new political thriller, State of Affairs, Katherine Heigl plays a no-nonsense CIA analyst who has the U.S. President's ear, not only because she briefs Alfre Woodard's female Commander in Chief on a daily basis about oversea threats to American interests, but she also used to be engaged to her son who was killed by terrorists the year before.
State of Affairs series launch billboard
She's played a surgeon-in-training on Grey's Anatomy and left to star in a string of mediocre films, so it'll be interesting if her return to TV as a Presidential advisor and keeper of international secrets will be what this new television season needs.
State of Affairs series premiere billboard NYC
One great thing the freshman show has going for it is this patriotic stars and stripes ad creative, which is bold and different from anything else we've seen this season.

The larger rectangular patriotic billboard was first spied along L.A.'s Sunset Strip on October 16, followed by more landscape ads in multiple locations along La Cienega Boulevard later in October, whilst State of Affairs series premiere ad also had a presence in Times Square in New York City on November 3, 2014.
State of Affairs season 1 billboard
If you're a fan of the actress, be sure to check out these movie billboards for One for the Money from 2012 and these Life As We Know It movie billboards from the skies of L.A. in 2010.
State of Affairs season 1 billboard
All the President's men may be nothing compared to her, but let's hope that this rookie drama has more than enough of an identity of its own and doesn't borrow too heavily from other shows currently on the air (cough, Scandal. Cough, Homeland).
Katherine Heigel State of Affairs season 1 billboard
UPDATED: Here's a squarer season one creative snapped in the skies of Beverly Boulevard on November 13, 2014, showing off more of the actress and the American flag. You have to agree, it really is a striking billboard.
State of Affairs season 1 billboard

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