Monday, October 20, 2014

The Hunger Games: Mockingjay Part I movie billboards...

Hunger Games Mockingjay Part I movie billboard
'Katniss Everdeen' is back, to not only save the people of Panem, but also the Fall box office with the latest installment in The Hunger Games film franchise.
Hunger Games Mockingjay Part I District 12 propaganda teaser billboard
And just in case those pundits are worried about next year's cinema attendance, Mockingjay, the third book in Suzanne Collins futuristic dystopian trilogy, has been split in two following in the footsteps of the final Harry Potter and Twilight Saga books (not to mention The Hobbit which was stretched thinly across not two, but three films).
Hunger Games Mockingjay District 12 teaser billboard
In the real world Jennifer Lawrence may be enduring hacking attacks breaching her privacy by leaking personal naked photos of the actress, but after surviving two rounds of The Hunger Games, her alter-ego Katniss is ready to give the ostentatious 'Capitol' and 'President Snow' some payback.
Hunger Games Mockingjay Part I billboard
Get ready for a revolution because this girl is still on fire, but before you do check out these Capitol propaganda billboards were appeared in the skies of L.A. this Summer.
Hunger Games Mockingjay Part I teaser billboard
The teaser landscape billboard for mining District 12 featuring the grubby, cute girl was spotted on August 23 along Santa Monica Boulevard in West L.A., whilst the square format was snapped on September 17 at Vine Street and Santa Monica Boulevard in Hollywood.
Hunger Games Mockingjay District 12 teaser billboard
The transportation District 6 creative was also spied along La Cienega Boulevard in August and to signify the growing discontent in the land of Panem, this version had been graffitied with the mockingjay emblem, which is a clever device.

This is not the first time the film franchise has used this viral marketing approach to build excitement for a movie amongst fans, as the teaser billboards for The Hunger Games: Catching Fire reinforced the notion of a Capitol obsessed with designer fashions and fragrances.
Hunger Games Mockingjay I billboard
Meanwhile the official movie billboard for The Hunger Games: Mockingjay Part I, featuring Katniss looking like she's ready to go to war however reluctantly, was snapped along the highly trafficked Sunset Boulevard on October 15, 2014.
Hunger Games Mockingjay District 6 teaser billboard
If you're a fan of the best-selling books and blockbuster movies, be sure to also check out these billboards that launched The Hunger Games on the big screen back in March 2012.
Hunger Games Mockingjay District 12 propaganda billboard
Daily Billboard is sure that Mockingjay Part I will hit the target this November, but then you'll have to wait until another year for the final installment.
Giant Hunger Games Mockingjay Part I movie billboard
UPDATED: Now that The Hunger Games is an established, instantly recognisable franchise you can see that the studio is confident enough to have a little fun with a more abstract arty billboard for this sequel installment.
Hunger Games Mockingjay Part I giant billboard
Hunger Games Mockingjay Part 1 giant billboard
This striking super-sized ad creative featuring a giant version of our heroine Katniss was snapped on the side of the Andaz Hotel along the Sunset Strip in West Hollywood on October 24, 2014.
Giant Katniss Hunger Games Mockingjay Part I billboard

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