Thursday, October 2, 2014

Apple iPhone 6 launch billboards...

Giant Apple iPhone 6 launch billboard
Another year and another major Apple iPhone launch and can you believe this is the sixth generation of the smartphone originally launched back in June 2007.
Apple iPhone 6 launch billboard
The most recent super sleek version that launched this September is larger and even thinner than it's predecessors and comes in gold, silver and space grey finishes (just be careful not to put your new phone in your pocket and bend it by sitting on it).
Apple iPhone 6 launch billboard
Even though there's been lots of talk about Apple taking its advertising in-house it still looks like their longtime external ad agency TBWA has been involved with this new launch as these are very familiar looking creatives, aside from the new iPhone 6 models used that is.
Apple iPhone 6 leaf billboard
Daily Billboard is sure there was a lot of pressure for this launch to be a success, so maybe now wasn't the time to try out a new campaign style after all. If it ain't broken, why fix it.
Giant iPhone 6 launch billboard Sunset Strip
Following the constant burst of colour from the three waves of iPhone 5c outdoor advertising since last September, these cleaner ad designs, with their simple burst of colour from the flower and leaf imagery on the devices, certainly makes for a point of difference in the usual Apple billboard locations.
Apple iPhone 6 launch billboard
These launch iPhone 6 billboards were snapped around the streets of L.A. from September 22 to September 30, 2014, from Santa Monica Boulevard to the Sunset Strip, Melrose Avenue to La Cienega Boulevard and many other billboard sites besides.
Apple iPhone 6 launch billboard
Daily Billboard's favourite creative is the silver iPhone 6 leaf version. It looks so tranquil and makes you feel that if you received a phone call the ringtone would be the sound of a gentle waterfall or a babbling brook in a rainforest, or something equally soothing.
Apple iPhone 6 leaf billboard
Giant iPhone 6 billboard Sunset Vine
UPDATED: To help launch the new iPhone 6, Apple has once again commandeered the highly visible Sunset Vine Tower to show off its newest model's sleek and slimline attributes.
Giant Apple iPhone 6 billboards
These super-tall vertical billboards were snapped at Sunset & Vine on October 6, 2014.
Giant Apple iPhone 6 billboard
UPDATED: Here's another iPhone 6 billboard snapped above the Apple store on West 14th Street in New York City on November 3, 2014.
Apple iPhone 6 billboard NYC
UPDATED: Three or so months later and here's a second wave of creatives for the new iPhone 6.
Apple iPhone 6 2nd wave billboard
It's amazing how just changing the flower image from pink to white these ads can feel fresh and sharper than ever again (although those perfect Southern Californian blue skies help).
iPhone 6 wave 2 billboard
The large portrait version was snapped along the Sunset Strip, whilst the standard landscape billboard was photographed above Santa Monica Boulevard in West Hollywood on January 24, 2015.
Apple iPhone 6 2015 billboard Sunset Strip

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