Thursday, September 18, 2014

TV WEEK: Giant Survivor's Remorse series premiere billboard...

Giant Survivor's Remorse series premiere billboard
There's nothing like a special installation to catch Daily Billboard's magpie eye and these special foil-embossed embellishments on the giant series premiere ad creative for Starz new drama, Survivor's Remorse, is just the bling to catch passersby attention.
Special Survivor's Remorse gold foil sneakers billboard
Survivor's Remorse gold foil logo billboard
Survivor's Remorse follows the story of 'Cam Calloway', a basketball phenom in his early 20's thrust into the limelight after signing a multi-million deal with a pro basketball team in Atlanta. But with pro money, come pro problems.
Giant Survivor's Remorse series premiere Starz billboard
These golden basketball sneakers and the show's shiny title really catch the sun's rays and add interest to this super-sized billboard for the sporty new comedy series with Jessie T. Usher as the young basketball star.
Giant Survivor's Remorse series premiere Starz billboard
This series premiere billboard was photographed dazzling the busy commuter traffic along L.A.'s Sunset Strip on September 14, 2014.
Survivor's Remorse special gold foil shoes billboard
Ever since they've been able to wrap the entirety of this wallscape (just check out this Red Bull surfer billboard for the previous configuration), the outdoor ads have been so much more impactful and Starz has also been trying some different things to stand out even more, like with these golden sneakers, or with their special winged extension billboard for Da Vinci's Demons second season.

Long may the ingenuity and innovation continue to delight billboard fans and entertain motorists on their daily commute.
Survivor's Remorse season 1 special installation billboard Sunset Strip
UPDATED: Here's also a standard landscape version of the ad creative with no foil embellishments, but the same golden basketball sneakers idea.
Survivor's Remorse season 1 billboard
This 'normal' Survivor's Remorse billboard was spotted at the intersection of Fairfax Avenue and Sunset Boulevard on September 23, 2014.
Survivor's Remorse season 1 billboard
Survivor's Remorse season 1 posters
UPDATED: Plus here are some street posters snapped along La Cienega Boulevard on September 25, 2014, to give you an idea of the key players in this new Starz series.
Survivor's Remorse season 1 posters

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