There's nothing like a special installation to catch Daily Billboard's magpie eye and these special foil-embossed embellishments on the giant series premiere ad creative for Starz new drama, Survivor's Remorse, is just the bling to catch passersby attention.
Survivor's Remorse follows the story of
'Cam Calloway', a basketball phenom in his early 20's thrust into the limelight after signing a multi-million deal with a pro basketball team in
Atlanta. But with pro money, come pro problems.
These golden basketball sneakers and the show's shiny title really catch the sun's rays and add interest to this super-sized billboard for the sporty new comedy series with
Jessie T. Usher as the young basketball star.
This series premiere billboard was photographed dazzling the busy commuter traffic along
L.A.'s Sunset Strip on September 14, 2014.
Ever since they've been able to wrap the entirety of this wallscape (just check out this
Red Bull surfer billboard for the previous configuration), the outdoor ads have been so much more impactful and
Starz has also been trying some different things to stand out even more, like with these golden sneakers, or with their
special winged extension billboard for Da Vinci's Demons second season.
Long may the ingenuity and innovation continue to delight billboard fans and entertain motorists on their daily commute.
UPDATED: Here's also a standard landscape version of the ad creative with no foil embellishments, but the same golden basketball sneakers idea.
This
'normal' Survivor's Remorse billboard was spotted at the intersection of
Fairfax Avenue and
Sunset Boulevard on September 23, 2014.
UPDATED: Plus here are some street posters snapped along
La Cienega Boulevard on September 25, 2014, to give you an idea of the key players in this new
Starz series.
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