Now here's a clever visual gimmick that caught
Daily Billboard's eye recently for
Smirnoff Vodka's 'Exclusively for everybody' outdoor
advertising campaign.
Daily Billboard first spied this
'Exclusively for everybody' campaign back around April 7 this year, with the portrait ad and a landscape version reappearing in the skies of
L.A. around September 14, 2014.
This new lifestyle treatment with people making cocktails with the vodka does differentiate it from other brands, but the rather cheap and gaudy choice of colours, red, white and blue, even the
'exclusively for everybody' seems to cheapen the offering, making
Smirnoff No. 21 feel like an everyday vodka and not special or particularly premium.
The photography used in the lifestyle ad creatives and the approach itself seems a bit old-fashioned and dated, but maybe that's the objective.
There's also the question of whether any of the gay community's boycott of
Russian vodka, due to the country's persecution of their gay population and their homophobic policies had anything to do with this new inclusive brand treatment, as
Smirnoff started as a
Russian vodka but has long since changed hands and is now owned by
British company
Diageo.
With that said, there's no denying that this duo of billboards, with the
Smirnoff Vodka being poured into a waiting cocktail glass on the billboard below the other, snapped on the side of the
W Hotel in
Hollywood on September 18, 2014, isn't a fun approach.
If you're a vodka fan, be sure to compare these ads to these other
vodka brand outdoor ad campaigns from recent years, including the likes of
Sobieski, Cîroc, Svedka, Belvedere, Ketel One, Absolut, Grey Goose and more besides.
Posts
No comments:
Post a Comment