Samsung Curved UHD TV billboard along L.A.'s Sunset Strip...

The times they are a-changin' and technology is moving at an increasingly rapid pace.

Gone are the days of plasma screens, DVD and Blu-ray players and now it's all about digital streaming services and Ultra High Definition curved televisions - what, curved you say?

Samsung is bringing the cinematic IMAX experience into your home, although in a much more compact format.

To perfectly illustrate their new Curved UHD TV, those folks at Samsung (via their creative ad agencies of course, including our friends at Atomic Props & Effects) have this special curved billboard installation, like a giant TV screen, along L.A.'s Sunset Strip to show passersby the curvy premise of their product.

In addition to the curved out-of-home gimmick, the action-packed visual really does draw you in and helps convey the dramatic higher resolution of the new television technology, apparently four times the quality of normal High Definition sets.

This clever and simple idea really stands out and was snapped on August 15, 2014 along Sunset Boulevard at the top of La Cienega Boulevard.

It's the first time Daily Billboard has seen a curved billboard of this kind and it's nice to see a technology company try something different to create some excitement in the city skies.

The Korean tech company certainly wants you to know this is the next big thing and if you're a fan of the brand, be sure to also check out these giant-sized billboards for the Samsung Galaxy smartphones from around the skies of L.A., New York and London from recent years.

UPDATED: Daily Billboard was a bit hasty in our desire to post photos of this cover installation the other day and didn't realise that the build wasn't quite complete on this curved billboard.

So a few days later, here's the giant-sized faux Samsung Curved television with some aluminum panels along the edges of the installation to complete the look and make the mock TV appear sleeker and sexier.

Now if Daily Billboard could only just figure out a way to fit a TV this size into our living room.

UPDATED: Here's another version of this curved billboard treatment for the new Samsung TV spotted in Times Square, New York City on November 3, 2014.

This Godzilla movie creative certainly has great impact in the busy tourist neighbourhood.