After a disappointing year,
German sportswear maker
Puma looks like it is returning to its sporting roots, and not being so controlled by the whims of seasonal fashion, with a strong new mindset and new tagline,
'Forever Faster'.
Utilising world class athletes and
Olympians like sprinter
Usain Bolt, the
'Forever Faster' campaign by
JWT New York has a mission to help
Puma become the fastest sports brand and no doubt take back some of the glory enjoyed by the likes of
Nike and
Adidas (so it's helpful when you have the fastest person ever on your outdoor ads).
With the word
'doubt' crossed out, there's no doubt that this is a bold billboard, from the strong red colour to the imagery which radiants strength with
Bolt poised to take off running.
This confident and sporty
Puma billboard was snapped on August 5, 2014, along the infamous
Sunset Strip in
West Hollywood.
If you like this ad creative, be sure to compare it to these other
running-themed billboards.
Now let's see if
Puma can speed past their sportswear competitors (although it's going to take more than one billboard, no matter how good, to do it folks).
UPDATED: As luck would have it,
Daily Billboard spied this trio of
Forever Faster billboards from
Puma featuring not only
Usain Bolt, but also
Italian professional soccer star
Mario Balotelli and
American Football linebacker
Jadeveon Clowney, along
Highland Avenue in
Hollywood on August 28, 2014 .
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