Thursday, August 14, 2014

Giant Jennifer Aniston Look Up Smartwater billboard...

Giant Jennifer Aniston Look Up Smartwater billboard
Remember the other day when Daily Billboard was bemoaning the fact that the latest ad campaign from Coca-Cola-owned Zico Coconut Water, featuring actress Jessica Alba, pretty much followed the same celebrity-led strategy as Smartwater's campaign featuring Jennifer Aniston as brand ambassador.
Giant Jennifer Aniston Look Up Smartwater billboard Sunset Strip
Well, here's the proof as the former Friends star has returned super-sized to the skies of L.A.'s Sunset Strip for the premium bottled water brand's new 'Look Up' outdoor campaign.

And what do you know, both ads feature an attractive slim Hollywood celebrity, plus both women are wearing white tops and blue jeans against a blue background, just take a look at the giant Zico billboard featuring Jessica Alba to see the similarities.

Now you can see why Daily Billboard thinks that Zico has just become another sanitized brand without an identity of its own.
Giant Jennifer Aniston Smart Water billboard 2014
Having said all that, this ad creative does have a boldness and confidence to it and it's nice to see some colour to mix things up after Smartwater's black and white Jennifer Aniston billboards from previous years.
Giant Look Up Jennifer Aniston Smartwater billboard
This giant-sized wallscape was snapped towering over Sunset Boulevard (giving the local construction workers something to ogle over as the build all the Strip's new hotels) on August 11, 2014.

Smartwater, it's inspired by clouds don't you know, because that's where rain comes from of course you dummy (next thing you know they'll be capturing lightning in a bottle and charging you a small fortune for it too).
Giant Look Up Smartwater billboard Sunset Strip
UPDATED: Smartwater may have been promoting its sparkling offer with bubbly billboards in recent months, but the still water version has also returned to the skies in the summer of 2017.
Smartwater Purity perfected billboard
Also back in a big way as the face of the premium bottled water brand is actress and everyone's favourite Friend, Jennifer Aniston.
Jennifer Aniston Smartwater Running mate billboard
This giant-sized 'running mate' ad creative was photographed on the side of West Hollywood's Andaz Hotel on July 18, 2017.
Smartwater Purity perfected billboard
Meanwhile the standard landscape 'purity perfected' bulletin was snapped further east along Sunset Boulevard on June 12, 2017.
Smartwater Running mate billboard Sunset Strip
Jennifer Aniston Smartwater Spotlight sidekick billboard
UPDATED: Here's also another two ad creatives featuring Jennifer Aniston spotted along Hollywood Boulevard on August 4, 2017.
Jennifer Aniston Smartwater Power couple billboard

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