This red and black inverted Eiffel Tower with deathly skulls is certainly striking imagery and implies something sinister lurks beneath the city of Paris.
This found footage film looks like a horror version of The Maze Runner, as a group of explorers descend into the catacombs beneath Paris and discover the deadly secrets within this underground city of the dead.
It sounds like a journey into the bowels of Hell, as personal past demons come back to haunt the group in true shaky cam fashion.
These devilish giant-sized billboards for the movie were spied at the busy commuter intersection of Highland and Franklin Avenues in Hollywood on August 5, 2014.
The impactful As Above, So Below ad creatives really do catch your eye and for more examples of bold red billboards meant to strike fear into cinema goers and TV viewers hearts, check out these billboards for the Evil Dead 2013 remake, movie billboards for Halle Berry's thriller The Call and this season two outdoor ad campaign for The Americans.
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