Monday, July 28, 2014

The Expendables 3 movie billboards...

The Expendables 3 special extension movie billboard
Ever wondered how many people you could fit on the top of a billboard hoarding?

Well wonder no more, as these special extension billboards for The Expendables 3 help solve that question, and the answer is sixteen.
The Expendables 3 giant movie billboard
These jam-packed ad creatives exemplify what this film franchise is is all about, a lot of aging action heroes (and some younger counterparts) having a whole lot of fun.
The Expendables 3 film billboard
Whether it's the life-size cut-outs atop a billboard for this third action installment, or the giant-sized psychedelic creative which looks a bit like something out of the opening of the Brady Bunch or Celebrity Squares on an acid trip, these outdoor ads certainly scream 'look at me'.
Expendables 3 special extension billboard
With the film already heaving been leaked online three weeks ahead of release that's either fantastic publicity, or it's going to be a blow to the movie's box office takings (but would those people who illegally download movies ever pay to go to the cinema anyway).
Sylvester Stallone Expendables 3 movie billboard
This time around the team led by Sylvester Stallone's 'Barney Ross' goes up against the ruthless arms dealer 'Conrad Stonebanks' (played by Mel Gibson), who is determined to destroy the Expendables team he co-founded.
The Expendables 3 giant movie billboard
Looks like the mercenary crew needs some new recruits to join the likes of Dolph Lundgren, Arnold Schwarzenegger, Jason Statham, Jet Li, Randy Couture and Terry Crews.
The Expendables 3 special extension billboard
The Expendables 3 special extension billboard
Expendables 3 special extension billboard
Fortunately some familiar household names such as Harrison Ford, Antonio Banderas, Kelsey Grammar, Wesley Snipes and Kellan Lutz (plus Ronda Rousey, Glen Powell, Victor Ortiz and Robert Davi) are on hand to help save the day (it's a wonder they can fit all their names on the billboard, let alone the cut-outs of their characters).
The Expendables 3 giant movie billboard
This unconventionally garish super-sized billboard snapped on the side of the Mondrian Hotel along L.A.'s Sunset Strip on July 24, is certainly unlike any previous creative for The Expendables movies and really catches your interest.
Expendables 3 movie billboard
Meanwhile, Daily Billboard has seen a lot of special extension creatives over the years, but this one first spied along La Cienega Boulevard on July 17 (and later along Sunset Boulevard), is certainly arresting and exactly what this medium is made for.
The Expendables 3 billboard
The smaller cast billboard was spotted along Sunset Boulevard and Santa Monica Boulevard, whilst the black and white Sylvester Stallone portrait ad was spied along Wilshire Boulevard on July 10, 2014.
Expendables 3 giant movie billboard
If you're a fan of the action film franchise, be sure to also check out this billboard for The Expendables and the outdoor ad campaign for The Expendables 2 to see how the impressive cast has grown over time.
The Expendables 3 special movie billboard
Who would have thought this film franchise built on big muscles, big guns and big explosions would have spawned three outings, it's almost like the military genre version of the Fast & Furious movies.
The Expendables 3 giant movie billboard
Maybe in the future we'll see action heroes Dwayne Johnson and Vin Diesel join the cast (although maybe not until the sixth or seventh movies). And then there's always the likes of Steven Seagal, Nicholas Cage and John Travolta
Expendables 3 film billboard
The possibilities are endless, but they are going to need a bigger billboard.
Expendables 3 special extension billboard

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