Not content to let
Starbucks claim the skies of
L.A. with their refreshing drinks offerings this Summer,
The Coffee Bean & Tea Leaf company has unleashed its own onslaught of cool outdoor ads to get passersby mouths watering.
These product-led creatives may be simple, but with their clever use of evocative words like 'Happy', 'Keep Cool' and 'Smile About' they grab your attention from afar and capture the spirit of enjoying Summer.
They are not just making you a mouth-watering, refreshing drink, they are
'pouring happy', that's a great sentiment (even, or maybe because of the fact, it's topped with calorie-laden whipped cream and chocolate sauce).
So just like this
'Carpe diem' ad creative suggests, it's time to seize the day, all day long and fill up on ice-blended drinks.
And compared to
Starbucks who have a short and snappy brand name,
The Coffee Bean & Tea Leaf, doesn't exactly trip of your tongue, so they almost have to work hard to get their message across.
The
'Smile about' special extension billboard was first spied along
Wilshire Boulevard on July 11, whilst the other standard landscape and smaller ad creatives were snapped on July 30, 2014 along the major commuter routes of
Beverly Boulevard, La Cienega Boulevard, Melrose Avenue and
Sunset Boulevard.
Be sure to compare these ads to
Starbucks Summer beverage billboards to see how the coffeehouse chains differ in their advertising approach.
Don't say you're not tempted to slurp down these icy cool drinks this Summer, just pass the straw.
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