Looks like it's third time lucky for
Microsoft with this outdoor ad campaign for its
Surface Pro 3 tablet.
Finally after two previous billboard campaigns which either resembled
Apple's iPad advertising or showed a lack of imagination or direction, this new series of creatives exhibit a really desirable identity of their own.
There's something about the shiny metallic background which makes the new
Surface tablet seem futuristic and sophisticated, and makes for a much more confident campaign.
These
Surface Pro 3 billboards were spotted along
L.A.'s Sunset Boulevard and
3rd Street on June 12, plus high over
Vine Street in
Hollywood on June 27, 2014.
Daily Billboard believes this campaign is a vast improvement over the previous efforts, but see for yourself and compare these new ads with the
Microsoft Surface launch billboards (aka we're not trying to copy
Apple's ad strategy, honest) from November 2012 and the black background
Surface 2 tablet outdoor ad campaign from December 2013.
Microsoft must be hoping third time's the charm and that there won't be any multi-million dollar write-offs this time around.
Meanwhile whatever you get up to this long weekend, enjoy your
4th of July celebrations.
UPDATED: Here's another billboard for the
Surface Pro 3, this time spied high over
Times Square in
New York City on November 3, 2014.
The special extension adds some interest by breaking the dimensions of the billboard, so it's a shame the
L.A. versions didn't utilise this technique for extra standout too.
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