Yes, this isn't Disney's musical demi-god, or the Marvel Comics hero introduced in 1965, nor Kevin Sorbo from TV's Hercules: The Legendary Journeys from the 1990's, this version is based on the Radical Comics Hercules: Thracian Wars series.
Director Brett Ratner brings the fabled Greek warrior to life in a story set after his arduous twelve labours, when the tortured sword-for-hire mercenary and his battle-weary companions are asked to build a mighty army for the Kind of Thrace and his daughter to help defeat a tyrannical warlord.
Dwayne Johnson surely looks like he's been through hell and back in these fiery billboards for his new movie.
Plus the muscle-bound action hero is no stranger to playing mythological figures after starring as The Scorpion King in The Mummy 2002 spin-off movie.
Already brought on board to revitalize film franchises like the Fast & Furious, G.I. Joe and Journey adventure movies, only time and cinema attendance tell if this will be the start of a new series of movies for the pro-wrestler also known as 'The Rock'.
Meanwhile the large landscape version was snapped nearby along Sunset Boulevard and the eye-catching special extension billboard was first spied along Beverly Boulevard on July 2, 2014.
As his thirteenth mighty labour, let's wait and see if this Hercules can power his way to the top of the box office this Summer and slay all other movie contenders.
UPDATED: In addition here's a different size billboard spied high over Wilshire Boulevard next to the La Brea Tar Pits on July 11, 2104.
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