This approach certainly gives Sobieski Vodka its own personality and helps distinguish it from its varied competitors (and as you know there are many).
These timely outdoor ads were snapped at the intersection of San Vincente Boulevard and the Sunset Strip above and opposite the infamous Whiskey A Go-Go club venue, plus further east along Sunset Boulevard on June 4, 2014.
If you're a fan of these clever ad creatives, be sure to also check out these previous Sobieski Vodka billboards from around the skies of L.A., which were equally inspired.
Is Daily Billboard the only one who feels like a cocktail now?
"Na zdrowie" (hopefully we haven't just called your mother a donkey).
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