Monday, June 23, 2014

The Strain series premiere TV billboards...

The Strain series premiere billboard
Now here's something to wake you up at the start of your working week and Daily Billboard wouldn't blame you if you feel the need to rub your eyes after seeing these series premiere billboards for FX's new Summer horror, The Strain.
The Strain two eyes billboard
There's nothing like watching a worm parasite crawl out of someone's eye to get your attention, and regardless of whether it's the ad creative featuring one eye or two, it's a compelling sight (if you like this kind of thing).
The Strain series premiere billboard
These grisly billboards are not for the squeamish or the faint of heart and we're not bashing it, but it makes Daily Billboard wonder when graphic imagery became the norm and such a part of everyday life.
The Strain series premiere FX billboard
There's something retro about the feel of these ads and the name itself, The Strain, feels like a throwback to some 80's horror movie (which is a good thing) and the blue, white and red colour combination makes for real stand out in the skies of L.A. at the moment, there's nothing else quite like it.
Strain season 1 FX billboard
The supernatural series is Hellboy's Guillermo del Toro and LOST's Carlton Cuse's take on vampires based on the the filmmaker's book trilogy of the same name. The thirteen episode series follows House of Cards' Corey Stoll as a CDC epidemiologist as he battles an outbreak of a parasitic virus transforming New Yorkers into plasma-loving creatures.
The Strain series premiere billboard
The one-eyed version, which is Daily Billboard's preferred creative for the sheer impact (and often less is more), was spied along West Hollywood's Sunset Strip on June 16, 2014, and the ad creative with both eyes was spotted making a spectacle of itself along La Cienega Boulevard and Beverly Boulevard the next day.
The Strain season 1 one eye billboard
If you're a fan of the visionary filmmaker, be sure to also check out these movie billboards for Guillermo del Toro's Pacific Rim.
The Strain FX billboard
This Summer get ready to squirm, just like a worm.
The Strain series launch billboard
UPDATED: After much controversy with the graphic nature of the first creative for The Strain series launch, FX has debuted a second less gory, yet still mysterious, billboard for their new vampire show.
The Strain version 2 series launch billboard
Daily Billboard understands the complaints from parents of small children and from those people who are not horror fans who don't want to see a worm emerging from an eyeball on their drive to work, but you have to wonder if this was just the publicity and response FX wanted for their new horror series.
The Strain launch billboard version 2 Sunset Strip
Has this kind of shock tactic backfired though, as lots of people have vowed not to want the show now because of the initial billboard, but the question is, would they have ever watched a show of this nature and has the extra exposure and social media furore been exactly what The Strain needed to secure an audience.

Daily Billboard also remembers that the snake-themed billboard for American Horror Story: Coven last year was fairly graphic, but never received this kind of backlash.
The Strain version 2 season 1 billboard
Meanwhile this slightly warped second ad creative for The Strain was snapped along L.A.'s Sunset Strip on July 3, 2014.

Now, will you be watching or not?
The Strain version 2 launch billboard

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