Sunday, June 1, 2014

Apple iPhone 5c colour fan effect on white background billboards...

Giant Apple iPhone 5c white background billboard
You knew it was coming, after two waves of the new iPhone 5c billboards, first on the same colour and then different colour backgrounds, the smartphone is back in the skies of L.A. with a fresh new ad campaign on Apple's instantly recognisable white background.
Multi-coloured iPhone 5c fan effect billboard
Colour iPhone 5c on white background billboard
This new cheaper model of the iPhone 5 has been hailed by some critics as a failure, but units of the colourful plastic-backed phones have still managed to outsell the likes of every Blackberry, Windows Phone and Android smartphone, hands done.
Multi-coloured fan effect iPhone 5c billboard
3rd wave iPhone 5c billboard
There are also some people who don't particularly like the choice of colours for the 5c or the first waves of ad campaigns, which some considered ugly.
Giant iPhone 5c colour white background billboard Sunset Strip
What did you think, take a look for yourself at the launch outdoor ad campaign for Apple's iPhone 5c and the second wave multi-coloured iPhone 5c billboards.
3rd wave Apple iPhone 5c billboard
iPhone 5c colour fan on white background billboard
Daily Billboard liked each preceding campaign, as they were a breath of fresh air for the tech giant with their burst of colour, and thinks this new installment is a natural progression, which wouldn't have looks as impactful if Apple had started with these versions.
Apple iPhone 5c Verizon billboard
Another difference with these billboards, which feature a fan effect of the pink, green, blue and yellow phones (with the white version being absent again), is that they also sport the logos of the various service providers, from Sprint to AT&T and Verizon, which you don't usually see Apple do on their ads.
Multi-colored iPhone 5c fan effect billboard
This third wave of creatives were photographed around the streets of L.A. on May 25, 2014, from Sunset Boulevard to Melrose Avenue, Wilshire Boulevard to Pico Boulevard, La Cienega Boulevard to Santa Monica Boulevard and Beverly Boulevard.
iPhone 5c fan effect on white background billboard
Apple iPhone 5c Sprint billboard
Apple certainly doesn't scrimp on its outdoor advertising budget, that's for sure.

Now with the iPhone 6 on the horizon, will this be the last campaign we see for the iPhone 5c, or do you think there's one more iteration still to come.
Giant Apple iPhone 5c 3rd wave billboard
UPDATED: Not to be left out, here's another creative featuring the T-Mobile logo spotted at the corner of Hollywood Boulevard and La Brea Avenue on June 4, 2014.
Apple iPhone 5c T-Mobile billboard
UPDATED: Two months later and it's time to refresh this multi-coloured fan effect campaign with another wave of creatives.
Giant iPhone 5c billboard August 2014
This new giant-sized billboard in Apple's regular ad location beside the Chateau Marmont Hotel along West Hollywood's Sunset Boulevard was snapped on August 5, 2014.
Giant iPhone 5c billboard Sunset Strip
Plus it looks like Apple has taken over Sunset Vine Tower again for the iPhone 5c, with super-sized vertical ads like this snapped on August 21, 2014.
Apple iPhone 5c billboard Sunset Vine Tower


  1. Great photos! Apple is running billboards in the same series in San Francisco:

    And it's interesting to note that red, yellow, blue, and green, in that order, are the middle part of the Google logo.

  2. Thanks for sharing Peter, although the red is actually a pink phone.