Gorgeous Brazilian model Andre Ziehe has been gracing the skies of West Hollywood, and turning heads for months now in L.A. for designer underwear and swimwear brand 2(X)ist, so the question that must be asked is, is this the body of Summer?

Let's face it, men want to look like him with his perfect pecs and washboard abs, and some, along with more than a few women probably want to date him.
Ever since the Calvin Klein introduced designer underwear in the early 80's and revolutionised how they were advertised with their buff male models in their tighty whiteys in black and white ad campaigns, being a male underwear model has been about having the perfect body to sell the fantasy that you too can look this good, or feel this confident, if you wear this brand.
The worm has certainly turned in that once it was the female form that was subjected to this level of scrutiny about the ideal body, not that that has gone away, but nowadays it feels like it's a slightly more equal playing field and the idealised male body image is all about the chiseled face and perfect torso, with its rippling six-pack, impressive pectoral muscles and huge biceps.

Yes, if you're a man you can either feel intimidated, motivated or titillated by these 2(X)ist billboards, so there's something for everyone.
The Turbo underwear billboards were first spied along Santa Monica Boulevard in West Hollywood on March 28, and followed by swimwear ads in the same location and along 3rd Street (near to the Macy's men's store at The Beverly Center) in April and May, with new Beach Stripe underwear creatives appearing along Beverly Boulevard and Santa Monica Boulevard at the beginning of June 2014.
If you're a fan of Andre Ziehe, be sure to check out more of his 2(X)ist underwear billboards from previous outdoor campaigns in 2011.
And if you're an admirer of the male form, be sure to also take a look at these Matthew Terry Calvin Klein underwear billboards, David Beckham H&M underwear billboards and this Armani Exchange men's underwear billboard, with many more examples for comparison, both male and female underwear and swimwear models, here at Daily Billboard.

UPDATED: Andre Ziehe is back in the skies of L.A. with another creative, this time for 2(X)ist trunks, snapped along Santa Monica Boulevard on August 12, 2014.

UPDATED: It's amazing how many styles of swimwear and underwear 2(X)ist releases and the frequency they change their billboards compared to other brands.
Here's another sexy collection of men's underwear, swimwear and activewear outdoor ads from the designer brand. These first two ad creatives for the 'Electric' underwear range were snapped on September 11, and followed by another billboard on October 2, 2014 along above Santa Monica Boulevard in West Hollywood.
Next up are some more underwear prints and everyday activegear billboards photographed in November 2014.
2(X)ist started 2015 with this swimwear billboard and then for a time this ad location was taken over by these Gaydar dating app billboards for the most of Spring.
In May 2015 the brand was back and showing off the variety of its swimwear, leisurewear and underwear offering with this vibrant billboard, followed by this ad snapped on June 19, 2015 for its 'Tropic' underwear range.
Another blue underwear billboard followed at the start of August, replaced by this new active gear ad creative and a colourful billboard for its 'Barcode' underwear range spotted on September 13, 2015.

On October 10, 2015 this 'Sliq' micro trunk billboard was snapped alone with another activegear ad from the cool desert photo story.
Next on the menu at the beginning of December 2015 were these swimwear and sporty activewear ads turning heads.
In March 2(X)ist continued to cater to the Southern California beach lifestyle, whether it be relaxed looks, or sporty speedos for paddle-boarding.
At the end of March 2016 they continued to showcase their variety of briefs and trunk underwear styles, plus some classic white underwear too.
And at the end of April 2016 it was time to show off some new swimwear and underwear for Summer.
As you can see there's been no shortage of men's underwear and swimwear styles to chose from and hot bodies to ogle over, and we're sure there's many more still to come.
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