A Million Ways to Die in the West movie billboards...

The Wild West was a perilous place, full of bank-robbing outlaws, deadly rattlesnakes and six-shooter showdowns, but the thing that made it even more dangerous was the introduction of comedy.

Welcome to A Million Ways to Die in the West, the crude new cowboy comedy from the mind of Seth MacFarlane.

Two years ago the writer and director's raunchy comedy about a foul-mouthed teddy bear won big at 41st The Hollywood Reporter's Key Art Awards for the Ted movie billboard campaign, but will these new billboards for his funny Western do the trick this Summer?

These eye-catching special extension and giant-sized billboards certainly evoke that Old West feel with the mustache-twirling charms of Neil Patrick Harris, smoking hot Charlize Theron, cowardly rancher Seth MacFarlane, gunslinging outlaw Liam Neeson, gold digger Amanda Seyfried and a few sheep for good measure.  

Set in Arizona, 1882, Seth MacFarlane stars as a sheep farmer who falls for a mysterious new stranger (Theron) and whose courage is put to the test when her menacing gunslinger husband (Neeson) rides into town.

The stand-out special extension billboard was first spied along Wilshire Boulevard on April 25, with subsequent ads snapped along Melrose Avenue and Beverly Boulevard on May 8, 2014.

Meanwhile the giant-sized version was spotted on May 7, 2014, along the busy Wilshire Corridor in Westwood.

These ad creatives seem far tamer than the Ted billboards, and the only real innuendo is the 'bring protection' tagline, but like the film's title suggests, expect death, mutilation and bloodshed aplenty in this R-Rated comedy.

If you're a fan of Westerns, be sure to also take a look at these movie billboards for The Lone Ranger, TV billboards for Hell on Wheels and Django Unchained film billboard.

UPDATED: It looks like Budweiser wants a slice of the movie pie if this billboard ad creative spied at the intersection of La Cienega and Venice Boulevards on May 25, 2014, is anything to go by.

Plus Bud Light also had this sponsored Draft Day movie billboard, so it appears the brewery's strategy at the moment seems to be an association with relevant movies as a way to stand out in its outdoor advertising.